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Marketing

$83.75 9780357135747

Overview

In Burrow’s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and digital marketing strategies including social media are presented as key marketing skills for success. Emphasis on the Career Clusters, DECA Performance Indicators, and real-world applications highlight how these skills can be used in everyday life and future careers. While students study business, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, they also understand why marketing is crucial across all business operations. MindTap is the online solution for CTE courses that includes the full, interactive eBook, annotation and study tools, media, auto-graded assessment, data analytics, and more. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep your course current in this innovative industry

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Teacher Supplements
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Student Supplements
K12 MindTap for Marketing, 5e (1-year access)
9780357135778 $30.00

MindTap is the online solution for CTE courses that includes the full, interactive eBook, annotation and study tools, media, auto-graded assessment, data analytics, and more. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements... more

K12 MindTap for Marketing, 5e (6-year access)
9780357446836 $83.75
Best Buy / Other Popular Packages
Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.

Bundle: Marketing, 5th Student Edition + Precision Exam + MindTap™ (1-year access)

9780357562284

$95.75


Bundle: Marketing, 5th Student Edition + Precision Exam + MindTap™ (6-year access)

9780357562277

$118.75