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Sports and Entertainment Marketing, Student Edition

$52.50 9780357124970

Overview

SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today’s students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.

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Teacher Supplements
Instructor's Website
9780357362556

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center. You'll be able to access and download materials such as PowerPoint® presentations, lesson plans, solution files, Precision Exams Correlatio... more

Cengage Testing, powered by Cognero® Instant Access
9780357362600

A flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever yo... more

Annotated Instructor's Edition
9780357362549 $62.50

Includes all critical-thinking question and assessment solutions and sample short answer responses in the margin. You will also find classroom instructions for projects, assessments, where to find teaching resources, discussion and lecture notes, activity ideas, and alternate activities for dif... more

Student Supplements
Sports and Entertainment Marketing, MindTap (1-year access)
9780357362570 $30.00

MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applicat... more

Sports and Entertainment Marketing, MindTap (6-year access)
9780357640043 $45.00

MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applicat... more

Best Buy / Other Popular Packages
Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.

Bundle: Sports and Entertainment Marketing, 5th Student Edition + MindTap (1-year access)

9780357564097

$59.50


Bundle: Sports and Entertainment Marketing, 5th Student Edition + MindTap (6-year access)

9780357564080

$82.50


Bundle: Sports and Entertainment Marketing, 5th Student Edition + Precision Exams + MindTap (1-year access)

9780357564073

$64.50


Bundle: Sports and Entertainment Marketing, 5th Student Edition + Precision Exams + MindTap (6-year access)

9780357564066

$87.50