BCOM

Cover image of product

Authors : Carol M. Lehman; Debbie D. DuFrene; Robyn Walker

9780357901243

368 Pages  Paperback 

11th Edition  |  Previous Editions: 2020, 2018, 2017

©2024, Published

$75.00

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Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker's unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive eBook with MindTap digital solution... more

Features

Access everything you need in one place with the convenience of MindTap online resources. Cut down on preparation time with the pre-loaded, organized course materials in MindTap. Interactive multimedia tools, assignments and quizzes are designed to ease your teaching load.

Short, yet comprehensive ... more

New to this Edition

Updated model documents throughout the text show students how to effectively create business messages

New content educates students on COVID-19's impact on business communication such as an increased focus on web communication and the changing landscape of what a business looks like.

New Grammar a... more

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Teacher Supplements
Instructor's Companion Website
9780357901281

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download materials such as the workbook answer keys, the instructor's manual, and more.

Student Supplements
BCOM, 11th, K12 MindTap (1-year access)
9780357901342 $37.00

MindTap includes a rich interactive eBook together with study tools, resources, and auto-graded digital assessments. A new auto-graded concept video assessment is included for every chapter. Bringing chapter concepts to life, the innovative videos provide brief, visually appealing expl... more

BCOM, 11th, K12 MindTap (6-year access)
9780357983577 $173.00

MindTap includes a rich interactive eBook together with study tools, resources, and auto-graded digital assessments. A new auto-graded concept video assessment is included for every chapter. Bringing chapter concepts to life, the innovative videos provide brief, visually appealing expl... more

Best Buy / Other Popular Packages
Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.

K12 Print + Digital Bundle: BCOM, 11th Student Edition + MindTap, 1-year access

9798214033259

$84.50


K12 Print + Digital Bundle: BCOM, 11th Student Edition + MindTap, 6-year access

9798214033266

$193.00