BUSN

MINDTAP PROVIDES AN OUTCOME-DRIVEN ONLINE APPLICATION THAT PROPELS STUDENTS FROM MEMORIZATION TO MASTERY: MindTap is the only online learning platform that gives you complete ownership of your introduction to business course. With MindTap you can challenge every student, build their confidence and empower them to be unstoppable.

MINDTAP PROVIDES ACCESS TO EVERYTHING YOU AND YOUR STUDENTS NEED IN ONE PLACE: Cut down on preparation time with preloaded, organized course materials in MindTap's online resources. Interactive multimedia, assignments, quizzes and other learning tools help you teach more efficiently. The flexibility of MindTap gives your students the power to read, listen and study on their phones, so they can learn on their terms.

MINDTAP EMPOWERS YOUR STUDENTS TO REACH THEIR POTENTIAL: Twelve distinct metrics give you actionable insights into student engagement. You can easily identify topics that may be troubling your entire class and instantly communicate with struggling students. Your students can track their scores to stay motivated and advance toward their goals. With MindTap resources, you can accelerate progress.

THE 4LTR PRESS PRESENTATION, TEAR-OUT REVIEW CARDS AND ONLINE LEARNING TOOLS ARE TAILORED TO STUDENT LEARNING PREFERENCES. Like all 4LTR Press printed books, this edition uses a visually driven presentation style with full-text narrative and learning tools -- all crafted based on a deep understanding of students’ workflows and learning styles and delivered at an affordable price. Helpful study resources include "on-the-go" review cards, while MindTap and Cengage Infuse online tools prompt interactive learning. This edition is also available as an online-only option to give students their choice of format.

SHORTER, YET COMPREHENSIVE CHAPTERS WITHIN A CONTEMPORARY DESIGN KEEP STUDENTS' ATTENTION. Driven by guidance from students and instructors, this edition presents content in a more engaging and accessible format. The book's magazine-style approach increases the number of students who read the chapter -- all without minimizing coverage for your course.

EXTENSIVELY REVISED AND UPDATED CONTENT AND BRAND-NEW FEATURE BOXES EXAMINE EMERGING TOPICS: Every chapter includes features that examine issues such as stock options and relationships between unions and tech, gaming and digital workers. Special features also delve into GameStop stock, computer chip disruption in global manufacturing, Netflix finances and Robinhood's unintended costs of free stock trading.

EACH OF BUSN'S FIVE PARTS EXPLORES THE IMPACT OF THE COVID-19 PANDEMIC ON BUSINESS: Students explore the effects of the global pandemic on all aspects of business, including today's business environment, creating a business, financing a business, marketing a business and managing a business.

ACCOUNTING AND FINANCE CHAPTERS CONTAIN MORE REAL-WORLD EXAMPLES: The latest, engaging examples include the effects of the $4 billion accounting fraud at China’s Luckin’ Coffee. Other examples explore the growing cash budgets of video game equipment makers as they introduce new consoles, such as PlayStation 5 and the Xbox Series X/s. Readers also see how instead of using investment banks and underwriters for initial public offerings, companies are choosing to "go public" with direct listings that efficiently raise funds while giving "regular" investors improved opportunities to buy stock.

CENGAGE INFUSE FOR BUSN IS THE FIRST-OF-ITS-KIND ONLINE LEARNING PLATFORM. Leverage your Learning Management System (LMS) functionality so that you can enjoy simple course setup and intuitive management tools. Offering just the right amount of auto-graded content, you’ll be ready to go online at the drop of a hat. Quickly choose assessments, quizzes, and eBook content to insert cleanly into your course for worry-free, single-point student access.