New to this Edition
NEW AND REWRITTEN SECTIONS IN EVERY CHAPTER PREPARE STUDENTS FOR SUCCESS IN TODAY'S DIGITAL, MOBILE AND SOCIAL WORKPLACE. New content and research throughout this edition reflect the pervasive influence of new and nascent communication technologies on business today. This focused information and fresh, relevant activities help you prepare your students to communicate effectively in the current digital, mobile and social work environment.
NEW CONTENT ADDRESSES AUTOMATION, ARTIFICIAL INTELLIGENCE AND THEIR INFLUENCE ON TODAY'S JOB MARKET. Students gain an understanding of the challenges ahead as the authors discuss automation and artificial intelligence and the likely impact of these on the future job market. Students learn the importance of developing skill sets that are transferable and that facilitate lifelong learning and retraining.
NEW COVERAGE HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA AND MOBILE TECHNOLOGY ON BUSINESS. The authors profile the explosive growth of social media and mobile technology while examining how this growth has enabled disruptive new business models in the new sharing economy.
NEW DISCUSSIONS ADDRESS THE NEED FOR WORK-LIFE BALANCE IN THE MIDST OF GROWING COMMUNICATION TECHNOLOGY. New coverage discusses the downsides of the "always-on" work culture. Students learn the need for work-life balance as the authors offer an even-handed view of communication technology and the environments in which it operates.
NEW MATERIAL INTRODUCES THE CONCEPT OF COLLABORATIVE OVERLOAD. New discussions of collaborative overload in the digital-age workplace stimulate critical-thinking skills in students who will need to negotiate constant interaction throughout their careers.
EXPANDED CONTENT ON COMMUNICATION TECHNOLOGY (CH. 7) ADDRESSES EMERGING DEVELOPMENTS. A nuanced discussion of the dark side of social networking encourages students to think critically about technologies they use daily. This content now appears in the book's chapter devoted entirely to communication technology and best practices for its professional use.
UPDATES PRESENT THE LATEST DATA ON WORKPLACE DIVERSITY. Students review the most recent statistics on diversity and inclusion in today's work environment and review the keys to effective communication within intercultural workplace settings.
NEW STRATEGIES AND BEST PRACTICES ASSIST TODAY'S JOB HUNTERS. This edition provides the latest strategies and effective practices to help those seeking employment in both the open job market and the hidden job market.
UPDATED COVERAGE OF LINKEDIN PROVIDES IMPORTANT TIPS AND INSIGHTS. Students examine the critical role of LinkedIn for any job search today. New content objectively reviews the pros and cons of LinkedIn while emphasizing how to best use this important professional tool.
REDESIGNED FOUR-STEP JOB-SEARCH PLAN GUIDES STUDENTS IN FINDING EMPLOYMENT. The authors have refined this edition's popular Four-Step Job Search, clarifying key points and streamlining the process for easier review.
NEW CONTENT HIGHLIGHTS EFFECTIVE PROFESSIONAL NETWORKING TECHNIQUES. The authors have added a powerful three-step plan that students can apply to build a personal network that leads to professional referrals.
NEW MATERIAL GUIDES STUDENTS IN BUILDING A PERSONAL BRAND. Students learn how to stand out in today's highly competitive job market as this edition guides them through creating an powerful and memorable personal brand.