Features
TIME-SAVING FEATURES HELP NEW AS WELL AS VETERAN INSTRUCTORS CREATE ENGAGING, EFFECTIVE COURSES WITH MINIMAL EFFORT. To reduce the burden of organizing and administering a complex course, authors Guffey and Loewy provide course outlines, lecture notes, sample syllabus, extensive test banks, chapter review quizzes, grading rubrics, quality solutions written by the authors, exceptional PowerPoint® lecture slides, and numerous auto-graded digital resources that enrich student learning without exhausting you, the instructor.
KEY FEATURES MAKE IT EASY TO TEACH AND EASY FOR STUDENTS TO LEARN. Updates throughout the book recognize the pervasive influence of social media and changing communication technologies.
WORKABLE ASSIGNMENTS REQUIRE STUDENT ENGAGEMENT. Unlike other textbooks that offer primarily discussion questions, this book provides numerous structured activities that guide students in developing workplace skills. End-of-chapter activities offer practical, realistic opportunities to practice the workplace skills taught in the chapter. Most assignments have a model in the chapter to guide students in applying their skills.
DOCUMENTS FOR ANALYSIS IN MANY CHAPTERS REQUIRE HANDS-ON REVISIONS. This kind of editing experience is especially effective for students who have little business experience and cannot provide a context for more challenging assignments. Students learn by revising. This approach enables you to explain message faults as well as model solutions.
STRENGTHENED SOCIAL MEDIA COVERAGE PREPARES STUDENTS TO UTILIZE THIS POWERFUL TOOL MOST EFFECTIVELY. Because of the pervasive influence of social media, this edition provides many chapter illustrations and examples that reflect social media and digital applications to connect traditional writing techniques with today’s digital environment.
COVERAGE HIGHLIGHTS BEST PRACTICES IN COMMUNICATION AND BUSINESS TODAY. Numerous figures and model documents illustrate the professional uses of the latest digital media at work, including the use of Twitter, instant messages, podcasts, blogs, and wikis. This coverage enables students to understand the differences between professional and social applications. Ample coverage of best practices helps students negotiate the hazards and potential minefields of digital media in the workplace.
SELF-CONTAINED REPORT ASSIGNMENTS REQUIRE NO ADDITIONAL RESEARCH. Designed specifically to support instructors who teach research and report-writing skills with limited course time, this edition provides new and updated report projects that require no additional research. These projects enable your students to analyze the information provided, organize it into proper report format, draw conclusions, and make recommendations. You can choose partial solutions for your students, including conclusions and recommendations.
RELEVANT END-OF-CHAPTER ASSIGNMENTS EMPHASIZE THE PRACTICAL APPLICATIONS OF SKILLS THAT STUDENTS ARE LEARNING. Most of the chapter assignments are new or updated so that your students have fresh opportunities to apply the skills taught in the chapter.
MODEL DOCUMENTS PROVIDE HELPFUL CALLOUTS THAT DETAIL SKILLS AND STRATEGIES. Accurately written and formatted model documents with explanatory callouts enable your students to see, understand and apply strategies highlighted in the text.