New to this Edition
NEW "CYBERSECURITY AND THE LAW" FEATURE HIGHLIGHTS BOTH THE RISKS AND REWARDS OF TECHNOLOGY IN USE THROUGHOUT TODAY'S GLOBAL MARKETPLACE. These engaging features recount how some of today's most recognizable brands in corporate America, from Apple to Arby's, are protecting themselves and their customers from ongoing legal threats lurking in cyber space.
NEW "HYPOTHETICALS" WITHIN CHAPTER INTRODUCTIONS PROMPT READER INTEREST WITH LINKS TO ACTUAL CASES OR LEGAL SITUATIONS. These hypotheticals, which are often based on real cases or contemporary business situations, help introduce and illustrate specific and important legal issues facing managers, companies or even entire industries.
NEW BUSINESS WEB LOG UNDERSCORES THE IMPORTANCE OF LEGAL PRINCIPLES IN TODAY'S ACTUAL BUSINESSES. Students clearly see how the material in this edition applies to real legal challenges and opportunities in business today. Each of these features discusses a major U.S. company -- from Samsung and Johnson & Johnson to Amazon -- that is engaged in a dispute revolving around a topic that's covered in the chapter.
NEW "ADAPTING THE LAW TO THE ONLINE ENVIRONMENT" EXAMINES THE LATEST TOPICS IMPORTANT IN TODAY'S CYBERLAW. This engaging new feature guides students in reviewing the implications of cutting-edge cyberlaw challenges and advancements, ranging from antitrust pressures on "big tech" companies like Google and Facebook to applying contract law to online plagiarism by college students.
NEW "BUSINESS LAW ANALYSIS" FEATURES GUIDE STUDENTS IN MASTERING LEGAL ANALYSIS SKILLS. The ability to analyze legal situations is critical for students in business today. This feature directs students in effectively analyzing all aspects of legal situations, such as the impact of patent time limits or the validity of workers' compensation claims. Students use these skills as they answer questions and case problems and complete exams.
NEW "LANDMARK IN THE LAW" FEATURE EXAMINES LEGAL DEVELOPMENTS IMPACTING CONTEMPORARY BUSINESS LAW. This feature guides students in discussing a landmark case, statute or legal development that has significantly affected business law today, such as the Digital Millennium Copyright Act or Federal Trade Commission Rule 433.
NEW "MANAGERIAL STRATEGY" EXAMINES HOW TO APPLY LEGAL PRINCIPLES FOR BUSINESS AND MANAGEMENT SUCCESS. Timely content emphasizes important management considerations and business challenges related to today's business law and the current legal environment. The feature highlights issues, such as what to consider when relying on case law to make business decisions or the pros and cons of stakeholder capitalism as a management strategy.
NEW "ETHICAL ISSUES" DEMONSTRATE THE IMPORTANCE OF ETHICS IN CONTEMPORARY BUSINESS LAW. Students review the ethical aspects of key topics as the author asks probing questions, such as whether today's gig economy takes advantage of independent contractors or whether corporations should have gender quotas on their boards of directors.
NEW 2020 CASES APPEAR IN ALMOST EVERY CHAPTER OF THIS EDITION. The author has carefully selected cases that both enhance learning and are straightforward enough for students to understand. Case problems at the end of each chapter offer additional scenarios for further learning. This edition also includes Spotlight Cases and case problems that highlight well-known organizations, such as Gucci, Nike and the Seattle Mariners. In addition, Classic Cases demonstrate how these decisions have set a legal precedent in a specific area of law.