Modern Radio and Audio Production: Programming and Performance

Integrating up-to-date explanations of current technologies, MODERN RADIO AND AUDIO PRODUCTION: PROGRAMMING AND PERFORMANCE maintains the central theme that radio is primarily about communicating a message and is secondarily about hardware.

The text's historical perspective illustrates how technologies have changed radio in the past and explains what that might mean for our future.

Chapter content is enhanced with vibrant photos demonstrating various industry tools.

All discussions of software throughout the text reflect the latest developments and practices from the field.

Helping students develop a solid ethical foundation, the “Think About It” feature looks at some of the ethical dilemmas faced in today's era of mushrooming instant-communication channels-including the 14-hour news cycle and the relentless drive for profit.

Offering accessible tips on performance, “You're On” features include the latest techniques in voice-tracking and automation.

“Tuning Into Technology” features examine new trends, equipment, and practices in radio production. Topics include digital editing, the role of the computer as the new engine of audio, and much more.

Intriguing “Radio Retro” stories show how radio's past connects with the present-and possibly the future.

“Industry Update” features track current trends in the business to help students interested in a career in radio plan their path.

As the new title suggests, MODERN RADIO AND AUDIO PRODUCTION: PROGRAMMING AND PERFORMANCE, 10e is designed to be used in either an audio course or a radio course-or a course that combines both areas.

Offering coverage that is both comprehensive and thorough, the Tenth Edition is organized into five parts: Audio Fundamentals, Radio Fundamentals, Aural Communication, Specialized Production, and the Business of Radio.

With an updated two color interior text, the text's comprehensive coverage and flexible organization enable instructors to easily pick and choose chapters and sections to focus on radio or to emphasize audio or to combine the two.

Most references to and illustrations of legacy media are now included in a condensed appendix.

Completely up to date, the Tenth Edition reflects the latest research and practices from the field. It has been thoroughly updated throughout and includes new examples, illustrations, and photos.