STRATEGIC MANAGEMENT COMMUNICATION is based upon an alternative theoretical foundation grounded in theory but with connections to communication in the world of business. STRATEGIC MANAGEMENT COMMUNICATION shows students how various business courses are related and highlights communication as a prac... more
To make faculty classroom and overall course preparation just a little easier, STRATEGIC MANAGEMENT COMMUNICATION now includes a full comprehensive supplements package.
The author emphasizes strategic thinking and explores communication as the learning and application of a set of related skills rat... more
"Focus on Leadership" End-of-Chapter Cases provide students opportunities to analyze real situations and learn how leadership relates to managerial communication.
Each chapter also includes an additional brief case study highlighting communication at real companies. Featured companies include Micro... more