Using a case study approach in every chapter, this innovative book covers the latest trends, steps, and techniques in creative product design and redesign from basic concepts to production and marketing.
Illustrations and charts that can be referred to during the design process help readers master key concepts and techniques.
Coverage of creative design techniques, ergonomics, visual simulation, software integration, TRIZ and structured innovation techniques, and virtual reality and virtual prototyping as well as creation of an environment for entrepreneurial thinking prepare readers to develop high-quality products.
The book emphasizes optimization tools, FMEA, and root cause analysis, reflecting recent developments in lean manufacturing and information technology.
Tables and examples of poor design versus good design prepare readers to make sound decisions in product design and redesign.
Design guidelines with rationales help readers understand the "whys" behind effective design.
Design-driven discussions of manufacturing processes that support a system approach to manufacturing are presented, along with the basic equations and data needed to estimate manufacturing and assembly costs.
Engineering design fundamentals embedded in practical, real-world problems emphasize the importance of systematic selection of process materials and process combinations in creating competitively priced quality products.
Customer satisfaction and its relationship to product design are emphasized.
Case studies featuring step-by-step coverage of key techniques demonstrate the phenomenal success of integrated product and process development at world-class companies such as Boeing.