Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support.
This student workbook includes study guide information for DECA prep with additional projects associated with DECA competitive events.
Create quizzes, study guides, and tests easily and quickly with ExamView. This computerized testing tool allows you to create paper and online tests and is ideal for building tests, worksheets, and study guides (practice tests). Use ExamView and the built-in test bank to create customized tests, scramble answers, s... more
Annotated Instructor's Edition contains solutions appearing on an overprint of the student pages. Teaching method instructions are included as well as teaching tips, instructions for each chapter, suggestions for activities and projects, and ideas for classroom discussion.