Media Impact: An Introduction to Mass Media, 2013 Update

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Author : Shirley Biagi


464 Pages  Paperback 

10th Edition  |  Previous Editions: 2012, 2011, 2010

©2013, Published


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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizin... more


Popular and proven teaching tools include "Media/Impact: People," "Media/Impact: Culture," "Media/Impact: World," "Media/Impact: Ethics," and "Media/Impact: Audience" boxes that explore important topics through primary sources and real-life examples; a detailed media history timeline; a marginal glo... more

New to this Edition

More than 30 new Media/Impact boxes, with articles from the most current sources covering the media business, featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media busin... more