Web Design: Introductory

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Author : Jennifer T. Campbell


264 Pages  Paperback 

5th Edition  |  Previous Editions: 2012, 2009, 2006

©2015, Published


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WEB DESIGN: WEB DESIGN: INTRODUCTORY, 5th Edition teaches students how to balance target audience expectations, sound design principles, and technical considerations to create successful, device-independent websites. Written for an introductory course, the text offers a variety of engaging hands-on ... more


Describe the key features (e.g. a chapter in the TOC, a feature to spotlight, a supplement to call out, and technology to mention) instructors will want to be aware of.

The text has been fully updated to ensure current coverage of such key issues as user-driven connectivity and information-sharing ... more

New to this Edition

Coverage of responsive web design concepts and techniques is now integrated throughout the book’s content as well as summarized in an expanded format in a new Appendix, “Designing for Mobile Devices.”

A new Appendix on search engine optimization (SEO) covers techniques, concepts, and career opportu... more

Teacher Supplements
Instructor's Resource CD-ROM