Essentials of Business Communication

TUDENTS DEVELOP THE EXPERT WRITING TECHNIQUES NEEDED IN TODAY'S DIGITAL WORKPLACE. Abundant before-and-after documents with descriptive callouts throughout this edition create a clear road map to guide students in perfecting the writing process. These documents demonstrate how to apply expert writing techniques while highlighting the critical significance of the revision process.

STUDENTS DEVELOP EFFECTIVE DIGITAL SKILLS. Regardless of the communication channel, writing proficiency is a must in a workplace dominated by mobile technology and social media. Technology and writing skills go hand in hand in today's professional environment of success. How-to instructions and best practices for today’s digital workplace in this edition emphasize both good writing and professionalism, because communicators and their skills are always under scrutiny. Students learn that credibility takes significant time to build but is easy to lose in an instant.

WRITE EXPERIENCE LETS STUDENTS IMPROVE WRITING AND CRITICAL THINKING SKILLS. Cengage Learning's Write Experience gives your students the opportunity to improve writing and critical thinking skills without adding to your workload as the instructor. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.

USEFUL GRAMMAR/MECHANICS HANDBOOK PROVIDES QUICK REVIEW OF BASIC GRAMMAR AND MECHANICS. This brief Grammar/Mechanics Handbook at the end of the book offers a rapid, systematic review of the basics students need to succeed on the job. A Grammar/Mechanics Diagnostics quiz, Grammar/Mechanics Profile and a concise review of the basic principles of grammar, punctuation, capitalization, and number style all help students prepare for business writing, regardless of the communication channel.

OFFICE INSIDERS DEMONSTRATE HOW COMMUNICATION SKILLS CAN LEAD TO JOB SUCCESS. Office Insiders provide behind-the-scenes insights that accentuate the importance of communication skills and demonstrate how excellent skills translate into career success.

STUDENTS LEARN TO APPLY UNIQUE, STRATEGIC, UPDATED WRITING PLANS WITH CONFIDENCE. Original business message writing plans, created by leading author Mary Ellen Guffey and expanded in this edition, provide efficient step-by-step instructions that enable learners to overcome fear and start writing quickly and confidently. This edition now offers ten sets of writing plans that address a variety of business situations. This signature learning tool is especially important for novice writers who lack business experience and composition training.

REVISED CHAPTER 13 HELPS STUDENTS FIND A JOB IN TODAY’S CHALLENGING JOB MARKET. Students examine the latest technologies and practices affecting today's job search, résumés, and cover letters. Timely revisions prepare students for a labor market that is more competitive, more social, more mobile, and more technology-dependent than ever before. Students learn how to network, employ current technologies, build their own brand, and prepare an effective LinkedIn profile. Annotated models guide them in creating résumés that appeal to both applicant tracking systems and human readers.

NEW AND PROVEN LEARNING FEATURES EMPHASIZE GRAMMAR AND WRITING FUNDAMENTALS. This edition's learning features help students review and rebuild vital basic grammar skills. In every chapter completely new Grammar/Mechanics Checkups systematically review the fundamentals and are keyed to the authoritative, streamlined Grammar/Mechanics Handbook. Editing Challenges and new Radical Rewrite exercises also provide opportunities for students to sharpen their grammar, punctuation, spelling, capitalization, and writing skills as they edit typical business documents.

THE LATEST CONTENT CLEARLY GUIDES STUDENTS IN TODAY'S WORKPLACE BEST PRACTICES. Most students arrive in the classroom with some work experience and technology skills, but many are unaware of what businesses expect of them when they use digital tools. This edition's comprehensive guidance directs students in the professional use of e-mail, texting, instant messaging, blogging, and social media. Students master best practices as insights clearly demonstrate how to avoid damaging their careers or hurting their employers’ reputation with careless online behavior.

STUDENTS PERFECT PROFESSIONALISM AS THEY STRENGTHEN TRAITS MOST VALUED IN BUSINESS TODAY WITH NEW EXERCISES AND EXHIBITS. This edition clearly demonstrates the power of positive workplace behavior and the importance of professionalism. Today's businesses pursue workers who exhibit strong communication skills and project positive attitudes -- team members who know how to work together to deliver positive results that boost profits and bolster the company’s image. Students discover how to perfect these highly desirable soft skills valued in today’s competitive, mobile, and social workplace.