GLOBAL 4

Author : Mike Peng

9781337406833

272 Pages Paperback

4th Edition | Previous Editions: 2016, 2012, 2010

$77.25

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Through ongoing research into students’ workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative experience – all at an affordable price.With the intuitive StudyBits™ functionality, students study more effectively a... more

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Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print w... more

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With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related con... more

Author

Mike Peng

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Dr Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. Truly global in scope, Dr Peng’s research has investigated firm strategies in Africa, Asia Pacific, Europe, and North and South America. With more than 160 published articles and five books, he is one of the most prolific and influential scholars in global business. Used in over 40 countries, his textbooks are worldwide market leaders that have been translated into Chinese, Portuguese, and Spanish. He is one of only 101 scholars in economics and business listed among Highly Cited Researchers (based on Web of Science citations) in 2020 and has been on this distinguished list every year since 2014. Dr Peng has served on the editorial boards of AMJ, AMP, AMR, GSJ, JIBS, JMS, JWB, and SMJ; and served one term as Editor-in-Chief of the APJM. In recognition of his contributions, APJM named its best paper award the Mike Peng Best Paper Award. He has guest-edited special issues for JIBS and JMS, co-chaired an AIB/JIBS Frontiers conference in San Diego (2006) and chaired the Richard Farmer Best Dissertation Award Committee for the Washington conference (2012). He served as program chair for the biennial conference in Bali, Indonesia (2019), and is currently Vice President of AAOM.

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Table of Contents

PART I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Politics, Laws, & Economics.
3. Emphasizing Cultures, Ethics, & Norms.
4. Leveraging Resources & Capabilities.
PART II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global & Regional Integration.
PART III: MANAGING AROUND THE WORLD.
9. Growing & Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Making Alliances & Acquisitions Work.
12. Strategizing, Structuring, & Learning Around the World.
PART IV: BUILDING FUNCTIONAL EXCELLENCE
13. Managing Human Resources Globally.
14. Competing on Marketing & Supply Chain Management
15. Managing Corporate Social Responsibility Globally.

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Teacher Supplements

Instructor’s Companion Website

9781337406895

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.

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