Business Communication: Process & Product

Current topics including diversity, equity and inclusion (DEI) invite critical thinking throughout the text

The author provided course outlines, lecture notes, sample syllabi, extensive test banks, chapter review quizzes, grading rubrics and PowerPoint® lecture slides.

Meaningful business writing assignments built on real-life scenarios to engage students and develop their critical-thinking skills are emphasized.

Extensive grammar/mechanics appendix address often-confused words, awareness of gender pronouns, common errors and punctuation issues covered in each chapter.

End-of-chapter activities develop students' skills in a variety of delivery formats including oral presentations.

Business cases introduce real-life issues such as SpaceX and its public-private partnerships, the entrepreneurship of startup Untuckit or the textile innovator Evrn with a two-part structure reinforcing the skills learned in each chapter.

Updated report projects requiring no additional outside research enable students to analyze the information provided, organize it into proper report format, draw conclusions and make recommendations. Instructors can choose partial solutions for their students, including conclusions and recommendations.

Model documents provide editing experience for students who have little business experience. Students learn by revising an approach that enables learners to explain message faults as well as model solutions.

AI bot-focused end of chapter activities provide students with the opportunity to skillfully prompt ChatGPT and analyze and discuss the strengths/weaknesses of AI.

AI-enabled automation and its impact on future of jobs and skills needed to thrive in a professional world is discussed.

The post-pandemic workplace, the push for a four day week and the lasting impact of remote work is examined.

Modern examples like Theranos, the VW, Audi and BMW emissions scandal to dig deeper into business ethics, bribery and the corruption perception index around the world are used.

Coverage is updated to show of the growing demographic diversity in the United States and it’s current and future impact on the workplace.

Current workplace trends such as remote work, virtual meetings and new business technologies are infused throughout the text, providing a foundation for writing, speaking and research assignments.

Environmental, social and governance (ESG) topics such as sustainability and climate issues emerge as subjects to analyze and write about in several chapters.