Sight, Sound, Motion: Applied Media Aesthetics

The aesthetic liabilities of digital effects and their potential meta-messages are highlighted.

With its comprehensive coverage, the text provides a solid basis for the study of media literacy -- an educational discipline that has become an essential prerequisite for producers as well as consumers of media programs.

More than 700 visual examples support Zettl’s thorough coverage of aesthetic theory.

Providing the most up-to-date material available, the text reflects the latest ideas of media aesthetics.

Extensive information about special effects in film and video productions is integrated throughout the text.

A comprehensive glossary defines all of the fundamental media aesthetic terms. Students are encouraged to consult the glossary before reading the text to ensure complete understanding of the various concepts.

The text explores the major aesthetic features of electronic cinema and how it differs from video and conventional film. Emphasis is placed on the elusive “film look” in electronic cinema.

Reflecting the latest practices from industry, SIGHT, SOUND, MOTION: APPLIED MEDIA AESTHETICS, 8e is packed with valuable insight illustrating how to compose effective shots for the tiny mobile media display as well as the large screens in motion picture theaters.

The aesthetics and principal features of stereoscopic 3D are thoroughly explained throughout the book and examined more extensively in the chapters on the three-dimensional field. The major technical and aesthetic differences between 3D and virtual reality (VR) are also spotlighted.

More engaging than ever, all photos are now in full color -- except those that emphasize the aesthetics and power of black-and-white images.

Although the classic 4 × 3 aspect ratio is still considered, almost all screen representations are now shown in the 16 × 9 aspect ratio of high-definition television (HDTV). The variable aspect ratios of smartphones are also discussed in this context.