The Basics of Social Research

"How to Do It" boxes discuss hands-on topics related to research, including framing a hypothesis, identifying the unit of analysis, and using Google Scholar.

Each chapter has a "Proposing Social Research" section that connects chapter content to the task of developing a research proposal.

Thought-provoking "What Do You Think? Revisited" boxes at the end of each chapter explore the same topic as the chapter-opening "What Do You Think?" box.

"Applying Concepts in Everyday Life" features show students how a particular logical discussion or research procedure applies to the world around them.

"Issues and Insights" box highlights key research studies and findings.

Each chapter includes relevant Internet links so students can learn more on their own about topics covered in the chapter that are of particular interest to them.

Each chapter begins with a set of Learning Objectives that are revisited at the appropriate points in the chapter to reinforce students' grasp and retention of the material.

This edition is thoroughly updated with GSS (General Social Survey), census, and other data throughout the text.

Many new sections cover a variety of topics, including mixed mode study designs and a greatly expanded treatment of online surveys and unobtrusive online research.

A discussion of the Facebook research flap of 2012 illustrates some research ethics issues. There's also expanded coverage of the use of mobile devices for data input by subjects.

A box prepared by a graduate student working in foreign settings reveals some of the problems that can be faced in the field.