Media Effects Research: A Basic Overview

The author's engaging first-person narrative writing style makes it easy for students to understand chapter concepts and connect them to their own lives.

Chapters integrate contemporary examples and the latest innovative research on issues affecting society today, including violence, sexual content, racial and gender stereotypes, the rise of social media, and much more.

Study Boxes in every chapter highlight a key research finding or expand on other relevant information about methods, theory, or effects data, giving students an in-depth look at real-world media effects information.

A Chapter Summary recaps each chapter's main ideas so students can easily review key concepts.

Sparking lively classroom discussions while sharpening students' critical thinking skills, Questions to Focus Your Thinking encourage deeper discussion of the topics presented in each chapter.

More engaging and student-friendly than ever, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e features a new 2-color interior.

Completely up to date, the Fifth Edition reflects the latest developments, trends, and research findings from the field and includes 90 new research citations.

Exploring media effects information in depth, 19 all-new Study Boxes offer students an up-close view of current research, methods, theory, and effects data.

Inspiring lively discussion and debate, 36 all-new Questions to Focus Your Attention help students zero in on the most important concepts.

Integrating new examples, Chapter 1 “A Scientific Approach to the Study of Media Effects” offers a more nuanced discussion of the goals of science. A new Study Box evaluates the claims of a brain-training product.