Graphic Design Solutions

A variety of resources provide substantial background and theoretical and applied information for students throughout the text and at the end of chapters, including: Case Studies; Before & After Case Studies; Interviews with professional designers and art directors; Showcases of designers’ work with commentary by the designers themselves; Essays by professional designers; and Exercises and Projects.

Sidebars with suggestions, tips and important design considerations within the chapters further reinforce covered concepts and materials.

Chapter 3: Typography and Chapter 12: Advertising are comprehensives guides to those disciplines that students can use throughout their studies and into their careers.

A Basic Compositional Checklist in Chapter 7 and a Glossary with key terms and definitions at the end of the book help students with terminology.

An extensive Index includes all subject matter, agencies, clients, creative professionals and studios mentioned in the book.

The entire text has been expanded and updated to include new examples, exercises, projects, and cutting-edge approaches to web design and typography, mobile media, motion/animation, branding, advertising, storytelling for design and more--to ensure students can conceive engaging concepts and design in a rapidly changing, wired world.

New figures throughout provide a visual resource of outstanding historical, modern and contemporary design, and new diagrams illustrate design principles.

All chapters have been revised to reflect the latest industry standards, terminology, theories and expectations.