Name: Sports and Entertainment Marketing, 6th K12 Explore (1-year access)
ISBN: 9798214125466

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Sports and Entertainment Marketing, 6th K12 Explore (1-year access)

IAC K12 EXPLORE SPORTS AND ENTERTAINMENT MARKETING 1YR

Marketing

CTE - Business Education

"Sports and Entertainment Marketing," 6e introduces students to core marketing concepts by immersing them in the evolving sports and entertainment industries. Guided by real-world examples, global perspectives, and wide range of industry voices, students build career skills in key areas like market planning, promotion, selling, customer engagement, and decision making. Updated chapter content highlights current trends in fan engagement, digital marketing, sponsorships, event promotion, analytics, and technology, as well as emerging opportunities shaping sports and entertainment. Students apply marketing functions through collaborative activities, critical thinking, and everyday scenarios that reflect both sectors. Featuring expanded activities and a brand-new chapter, The Future of Sports and Entertainment, this edition emphasizes career readiness, content mastery, and skill-building. Through Explore, a unified K–12 learning platform, students engage with chapter projects, case studies, and interactive assignments that reinforce comprehension and build confidence.

Explore is a unified learning platform that supports K–12 educators with curriculum solutions that connect learning to the real world. With Explore for "Sports and Entertainment Marketing," 6e, K–12, 1 Year, students receive digital access to trusted content aligned to your standards and certifications.

Sports and Entertainment Marketing, 6th K12 Explore (6-year access)

IAC K12 EXPLORE SPORTS AND ENTERTAINMENT MARKETING 6YR

Explore is a unified learning platform that supports K–12 educators with curriculum solutions that connect learning to the real world. With Explore for "Sports and Entertainment Marketing," 6e, K–12, 6 Year, students receive digital access to trusted content aligned to your standards and certifications.

Instructor's Companion Website for Kaser/Oelkers' Sports and Entertainment Marketing

INSTRUCTOR WBS SPORTS AND ENTE RTAINMENT MARKETING

Instructor's Companion Website

Sports and Entertainment Marketing, 6th K12 Explore (1-year access)

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