Name: GLOBAL 4
ISBN: 9781337406833

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International Business

Business

Management

CTE - Business Education

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B2B & B2C

GLOBAL 4

Through ongoing research into students’ workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative experience – all at an affordable price.With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.

Hardcopy textbook for Peng's GLOBAL 4. Buy direct for hassle-free returns. Included in Cengage Unlimited.

GLOBAL

Instructor’s Companion Website for Peng's GLOBAL

Instructor’s Companion Website

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download PowerPoint presentations, images, instructor’s manual, and more.

INSTR WBS GLOBAL

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PART I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Politics, Laws, & Economics.
3. Emphasizing Cultures, Ethics, & Norms.
4. Leveraging Resources & Capabilities.
PART II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global & Regional Integration.
PART III: MANAGING AROUND THE WORLD.
9. Growing & Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Making Alliances & Acquisitions Work.
12. Strategizing, Structuring, & Learning Around the World.
PART IV: BUILDING FUNCTIONAL EXCELLENCE
13. Managing Human Resources Globally.
14. Competing on Marketing & Supply Chain Management
15. Managing Corporate Social Responsibility Globally.

GLOBAL 4

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