Name: Floriculture: Designing & Merchandising
ISBN: 9781337390705

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Floral Design

Horticulture

General Horticulture

Landscape Design

General Interests & Hobbies

Agriculture

CTE - Agriculture & Animal Sciences

Floriculture

Horticulture/Agronomy

Designing & Merchandising

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B2B & B2C

Floriculture: Designing & Merchandising

FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry. Written in an engaging, reader-friendly manner, this trusted text includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects. Projects are built around low-cost materials to help maintain a budget, but the author also shares insights related to alternate materials readers may encounter in a typical floral shop.

Chapter 9

Chapter 10 Frontmatter

Hardcopy textbook for Griner's Floriculture: Designing & Merchandising. Buy direct for hassle-free returns. Included in Cengage Unlimited.

FLORICULTURE: DESIGNING & MERC HANDISING

K12 Essential Package: Floriculture: Designing and Merchandising , 4th Student Edition + MindTap (6-year access)

EPACK: K12CTE FLORICULTURE: DE SIGNING & MERCHNDISNG + MT 6YR

Floriculture: Designing and Merchandising , 4th Essential Package (Student Edition + MindTap) 6 Years

K12 Essential Package: Floriculture: Designing and Merchandising , 4th Student Edition + MindTap (1-year access)

EPACK: K12CTE FLORICULTURE: DE SIGNING & MERCHNDISNG + MT 1YR

Floriculture: Designing and Merchandising , 4th Essential Package (Student Edition + MindTap) 1 Year

K12 Floriculture: Designing & Merchandising, 4th MindTap (6-year access)

IAC K12 MT FLORICULTURE DESIGN ING & MERCHANDISING 6YR

Digital Bundle: Floriculture: Designing & Merchandising, 4th MindTap (6-year access)

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Part I: AN INTRODUCTION TO THE FLORICULTURE INDUSTRY.
1. Exploring Careers in the Retail Flower Business.
2. The History of Floral Design.
Part II: GETTING STARTED: THE BASICS OF DESIGN.
3. Principles of Design.
4. Selection of Cut Flowers and Greens.
5. Conditioning and Storing Cut Flowers and Greens.
6. Mechanics and Supplies Used in Floral Design.
7. Selecting Wire and Wiring Flowers.
8. Selecting Ribbons and Tying Bows.
Part III: BASIC ARRANGEMENTS.
9. Boutonnieres and Corsages.
10. Bud Vases.
11. Circular Arrangements.
12. Triangular Arrangements.
13. Line Arrangements.
Part IV: SPECIALTY ARRANGEMENTS.
14. Constructing Wreaths.
15. Holiday Arrangements.
16. Wedding Flowers.
17. Sympathy Flowers.
18. Drying Flowers.
19. Arranging Permanent Flowers.
Part V: INDOOR PLANTS.
20. Selecting Indoor Plants.
21. Decorating Potted Plants.
Part VI: BUSINESS OPERATIONS & PROFESSIONAL DEVELOPMENT.
22. Pricing Strategies.
23. Selling in the Flower Shop.
24. Displays.
25. Delivery.
26. Professional Organizations.
Appendix A: Cut Flowers.
Appendix B: Cut Foliages.
Appendix C: Dried Materials.
Appendix D: Foliage Houseplants.
Appendix E: Permanent Flowering Potted Plants.
Appendix F: Temporary Flowering Potted Plants.
Appendix G: Flower Arrangement Rating Scale.
Appendix H: Floral Design Related Websites.
Appendix I: Suggested Supervised Agricultural Experience Activities.

Floriculture: Designing & Merchandising

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