Name: Business Communication: Process & Product
ISBN: 9781305957961

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Business Communication

Business

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Business Communication: Process & Product

Provide a practical guide packed with the latest coverage of technologies to prepare students for success in today’s networked, hyper-connected digital-age workplace. The authoritative market leader trusted by traditional and online business communication instructors like you, BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E offers breakthrough digital resources including "how-to" videos demonstrating expert writing techniques, expanded MindTap activities to engage students such as video activities in the YouSeeU app which allow for oral communication skills-based practice, scenario-based writing assessments within Write Experience app and updated Aplia resources with auto-graded grammar review and homework checking. Most importantly, the hallmark features that made this book the market leader -- abundant model documents, the 3-x-3 writing process, valuable assignments with solutions, and an efficient 16-chapter format -- enhance learning and comprehension. Exceptional instructor resources, including course outlines, lecture notes, grading rubrics, and enhanced PowerPoint® lecture slides, help ensure a comprehensive and effective course.

Chapter 5

Hardcopy textbook for Guffey/Loewy's Business Communication: Process & Product. Buy direct for hassle-free returns. Included in Cengage Unlimited.

BUSINESS COMMUNICATION PROCESS /PRODUCT

Introduce the latest communication technologies and techniques as you prepare students for success in today’s mobile and social workplace with Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E. In the current digital age of AI and automation, this edition focuses more than ever on transferable skills needed to thrive in the modern workforce, including critical thinking, social skills, teamwork, emotional intelligence and communication. Thoroughly revised and meticulously researched, this award-winning book covers best practices for e-mailing, texting, instant messaging, blogging, teleconferencing, podcasting and job searching. 

Hallmark features, including abundant model documents, the 3-x-3 writing process, meaningful assignments and an efficient 16-chapter format, enhance learning and comprehension. Exceptional instructor resources enrich discussions and lectures, while redesigned MindTap digital resources showcase activities, videos and assignments in Aplia.

BUSINESS COMMUNICATIONS PROCES S/PRODUCT

Duration

Duration Unit Of Measure

Transaction Type

UNIT I: COMMUNICATION FOUNDATIONS
1. Business Communication in the Digital Age
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
3. Intercultural Communication
UNIT II: THE WRITING PROCESS
4. Planning Business Messages
5. Organizing and Writing Business Messages
6. Revising Business Messages
UNIT III: WORKPLACE COMMUNICATION
7. Electronic Messages and Digital Media
8. Positive and Neutral Messages
9. Negative Messages
10. Persuasive and Sales Messages
UNIT IV: Reports, Proposals, and Presentations
11. Report Writing Basics
12. Informal Business Reports
13. Proposals, Business Plans, and Formal Business Reports
14. Business Presentations
UNIT V: EMPLOYMENT COMMUNICATION
15. The Job Search, Résumés, and Cover Letters in the Digital Age
16. Interviewing and Following Up
Appendix A: Document Formats
Appendix B: Citation Formats
Appendix C: Correction Symbols and Proofreading Marks
Appendix D: Grammar and Mechanics

UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Reporting in the Digital Age Workplace.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Format Guide.
Appendix B: Citation Format Guide.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics Guide.

Business Communication: Process & Product

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