Name: Media Now: Understanding Media, Culture, and Technology
ISBN: 9781305950849

container

footer-menu

Best Buy Bundle

Stand Alone Component

Product

explore

unified-header

Simple Content

footer-content

owl-v2

NGL-Cengage-HED logo-White-Yellow Frame-2022.png

cengage:logo

footer

cengage:social

About Us

Investors

Careers

Content Development Philosophy

Accessibility

Cengage Sites

News

NGL Store

Terms of Use

Privacy

Report Piracy

header-resources

PDP CTAs

header

mindtap

footer-resources

main

zone1

webassign

header-menu

Get the Resources You Need

demo-promo-2

Promo

zone2

config

product-detail

DISCIPLINES

PROGRAMS

Online Learning Platforms

Catalog Brochures (View & Download)

PRODUCTS

Contact a Sales Rep

Get a Quote

Order Information

Request Book Samples and Platform Trials

SALES & ORDERS

Sign In to Products

Training Library

Rostering and Integration Options

Standards Correlations

Blog, Webinars, and Events

RESOURCES

SUPPORT

cengage:icon

Contact-rep-icon.png

cengage:image

cengage:link

cengage:cards

Contact a sales representative

Order-info-icon.png

Get help with your order

Ease-icon.png

Check out our training resources

zone3

cengage:links

Product Detail

pdp-ctas

MEDIA NOW UNDERSTANDING MEDIA CULTURE & TECHNOLOGY

Introduction to Mass Communication

Mass Communication

CL Dimensions

Imprint Name

B2B & B2C

Media Now: Understanding Media, Culture, and Technology

Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students' media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more. In addition, MindTap -- available and fully integrated with this text -- delivers the ultimate personal learning experience and instructor resources to maximize course success.

Chapter 6

Hardcopy textbook for Straubhaar/Larose's Media Now. Buy direct for hassle-free returns. Included in Cengage Unlimited.

Duration

Duration Unit Of Measure

Transaction Type

Part I: MEDIA AND THE INFORMATION AGE.
1. The Changing Media. 
2. Media and Society. 
Part II: THE MEDIA.
3. Books.  4. Print to Digital Newspapers.
5. Magazines.
6. Recorded Music. 
7. Radio. 
8. Film and Video. 
9. Television. 
10. The Internet. 
11. The Third Screen: Smartphones and Tablets.
12. Video Games. 
13. Public Relations.
14. Advertising.
Part III: MEDIA ISSUES.
15. Media Uses and Impacts.
16. Media Policy and Law. 
17. Media Ethics. 
18. Global Communications Media.

Media Now: Understanding Media, Culture, and Technology

Publication Details

Get the Resources You Need

Contact a sales representative

Get help with your order

Check out our training resources