Name: Media Now: Understanding Media, Culture, and Technology
ISBN: 9781305950849

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MEDIA NOW UNDERSTANDING MEDIA CULTURE & TECHNOLOGY

Introduction to Mass Communication

Mass Communication

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B2B & B2C

Media Now: Understanding Media, Culture, and Technology

Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students' media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more. In addition, MindTap -- available and fully integrated with this text -- delivers the ultimate personal learning experience and instructor resources to maximize course success.

Chapter 6

Hardcopy textbook for Straubhaar/Larose's Media Now. Buy direct for hassle-free returns. Included in Cengage Unlimited.

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Part I: MEDIA AND THE INFORMATION AGE.
1. The Changing Media. 
2. Media and Society. 
Part II: THE MEDIA.
3. Books.  4. Print to Digital Newspapers.
5. Magazines.
6. Recorded Music. 
7. Radio. 
8. Film and Video. 
9. Television. 
10. The Internet. 
11. The Third Screen: Smartphones and Tablets.
12. Video Games. 
13. Public Relations.
14. Advertising.
Part III: MEDIA ISSUES.
15. Media Uses and Impacts.
16. Media Policy and Law. 
17. Media Ethics. 
18. Global Communications Media.

Media Now: Understanding Media, Culture, and Technology

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