Name: Design Basics
ISBN: 9781285858227

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Design

Humanities

Web/Internet & Design

Art & Humanities

CTE - Computing, Office & Media Arts

Social Studies

2 D Design

Basic Design

CL Dimensions

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B2B & B2C

Design Basics

10 (NGL10)

11 (NGL11)

12 (NGL12)

9 (NGL9)

A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Icons throughout the book prompt students to access CourseMate, which provides studio art demonstrations, video interviews that provide insight into the creative process, interactive exercises that help students explore the foundations of art, and an interactive eBook.

Chapter 1

Hardcopy textbook for Pentak/Lauer's Design Basics. Buy direct for hassle-free returns. Included in Cengage Unlimited.

DESIGN BASICS

Duration

Duration Unit Of Measure

Transaction Type

Part I: DESIGN PRINCIPLES.
1. Design Process.
2. Unity.
3. Emphasis and Focal Point.
4. Scale/Proportion.
5. Balance.
6. Rhythm.
Part II: DESIGN ELEMENTS.
7. Line.
8. Shape/Volume.
9. Pattern and Texture.
10. Illusion of Space.
11. Illusion of Motion.
12. Value.
13. Color.

Design Basics

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