Name: Design Basics
ISBN: 9781285858227

footer-resources

Best Buy Bundle

Stand Alone Component

Product

config

explore

header-menu

product-detail

zone2

owl-v2

footer-content

NGL-Cengage-HED logo-White-Yellow Frame-2022.png

cengage:logo

footer

cengage:social

header-resources

container

Get the Resources You Need

demo-promo-2

Promo

zone1

DISCIPLINES

PROGRAMS

Online Learning Platforms

Catalog Brochures (View & Download)

PRODUCTS

Contact a Sales Rep

Get a Quote

Order Information

Request Book Samples and Platform Trials

SALES & ORDERS

Sign In to Products

Training Library

Rostering and Integration Options

Standards Correlations

Blog, Webinars, and Events

RESOURCES

SUPPORT

mindtap

PDP CTAs

footer-menu

zone3

main

webassign

unified-header

Simple Content

header

About Us

Investors

Careers

Content Development Philosophy

Accessibility

Cengage Sites

News

NGL Store

Terms of Use

Privacy

Report Piracy

cengage:icon

Contact-rep-icon.png

cengage:image

cengage:link

cengage:cards

Contact a sales representative

Order-info-icon.png

Get help with your order

Ease-icon.png

Check out our training resources

cengage:links

Product Detail

pdp-ctas

Design

Humanities

Web/Internet & Design

Art & Humanities

CTE - Computing, Office & Media Arts

Social Studies

2 D Design

Basic Design

CL Dimensions

Imprint Name

B2B & B2C

Design Basics

10 (NGL10)

11 (NGL11)

12 (NGL12)

9 (NGL9)

A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Icons throughout the book prompt students to access CourseMate, which provides studio art demonstrations, video interviews that provide insight into the creative process, interactive exercises that help students explore the foundations of art, and an interactive eBook.

Chapter 1

Hardcopy textbook for Pentak/Lauer's Design Basics. Buy direct for hassle-free returns. Included in Cengage Unlimited.

DESIGN BASICS

Duration

Duration Unit Of Measure

Transaction Type

Part I: DESIGN PRINCIPLES.
1. Design Process.
2. Unity.
3. Emphasis and Focal Point.
4. Scale/Proportion.
5. Balance.
6. Rhythm.
Part II: DESIGN ELEMENTS.
7. Line.
8. Shape/Volume.
9. Pattern and Texture.
10. Illusion of Space.
11. Illusion of Motion.
12. Value.
13. Color.

Design Basics

Publication Details

Get the Resources You Need

Contact a sales representative

Get help with your order

Check out our training resources