Name: Exploring Typography, 2nd edition
ISBN: 9781285176819

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Media Arts & Design

Computing & Information Technology

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Exploring Typography, 2nd edition

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Comprehensive and packed with rich illustrations, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in historical and contemporary visual communications. Coverage begins with a brief history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment. The Second Edition includes coverage of designing type for mobile devices while showcasing the latest in best practices across print and digital media. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers' work and processes. Its new larger format is packed with dynamic illustrations that bring chapter concepts to life, and numerous practical applications give students experience working by hand with type design.

Chapter 1

Chapter 2

Chapter 3

Hardcopy textbook for Rabinowitz's Exploring Typography. Buy direct for hassle-free returns. Included in Cengage Unlimited.

EXPLORING TYPOGRAPHY

Duration

Duration Unit Of Measure

Transaction Type

1. History of Type.
2. Physical Attributes of Type.
3. Type Family Classification.
4. Legibility and Readability.
5. Layout Design Aspects.
6. Using Grids.
7. Type in a Digital Environment.
8. Designing Type.
9. Creative Message-Making.

Exploring Typography, 2nd edition

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