Name: When Words Collide
ISBN: 9781285052472

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Journalism

Writing for Radio, Television & Film

Speech, Debate, and Communication

Video, Film & Music Production

Mass Communication

Radio Television & Film

Reading/English Language Arts

CTE - Technical Trades and Skills

Media Writing

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B2B & B2C

When Words Collide

Offering solutions for today's cross-platform, multi-media writing environment, Kessler and McDonald's WHEN WORDS COLLIDE, 9e is praised by students and professors alike for its straightforward presentation of grammar and writing guidelines. This versatile handbook works for both beginning and continuing media writers, providing concise, clear explanations and examples, as well as quick and accurate answers to common grammar and usage questions. The unique “from writer to writer” perspective guides students step by step through the writing process. The Ninth Edition emphasizes the importance of language skills to help students quickly learn to create effective prose. Its simplified rules appeal to students from a broad variety of backgrounds. In addition, engaging new boxed features reinforce key concepts.

Chapter 1 WHEN WORDS COLLIDE

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PART I: UNDERSTANDING GRAMMAR AND STYLE.
1. Grammar Lives!
Grammar Is More Important Than Ever. What Does Your E-mail Say about You? 
2. Ten Little Secrets: Ten Big Mistakes.
The Ten Secrets of Writing Well. Grammar Is Everywhere. Making Mistakes. What You Don't Know.
3. The Sentence. 
Sentence Parts. Phrases and Clauses. Types of Sentences. Sentence Errors. The Lead Sentence. 
4. Power UP with the Verb!
Verbs Propel Our Sentences. 	Verb Forms and Functions. Verb Number and Person. Verb Tense. Principal Parts of Verbs. Voice. The Mood of Verbs. Verbals. 
5. Working with the Verb: The Captain's View.
Nouns. Pronouns. Adjectives. Adverbs. Prepositions. Conjunctions. Interjections. 
6. Making the Case for Agreement. 
Subject–Verb Agreement. Pronoun Reference: The Antecedent Search. Case: It's All about Relationships. Nominative Case. Objective Case. Possessive Case. Parallel Structure. A Final Note. 
7. Punctuation: Your Symphony of Signals and Stops.
Some Basic Guidelines. Period. Comma. Semicolon. Colon. Dash. Quotation Marks. Hyphen. Apostrophe. Ellipses. Parentheses. Question Mark and Exclamation Point. 
8. Clarity and Conciseness.
Choosing Words. Putting Words Together. Making Sense. Clarity, Conciseness, Coherence. 
9. Style. 
What is Style? Liveliness. Originality. Rhythm and Sound. Imagery. Writing with Style. 
PART II: YOUR SPEEDY GRAMMAR AND WORD USE GUIDE.
Appendix A: Homonyms, Homophones, Spell-Checks, Oh My!
Appendix B: Irregular (Make That Troublesome) Verb Forms.
Index.

When Words Collide

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