Name: Marketing
ISBN: 9780357984260

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Principles of Marketing

Marketing

CTE - Business Education

CL Dimensions

Imprint Name

B2B & B2C

Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies. Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding. MindTap enhances student understanding with interactive features such as embedded quizzes, digital flashcards, company videos, an interactive marketing plan, practice exams and activities that are accessible on mobile devices, making it a convenient and comprehensive resource.

Hardcopy textbook for Pride/Ferrell's Marketing. Buy direct for hassle-free returns. Included in Cengage Unlimited.

MARKETING

K12 Print + Digital Bundle: Marketing, 21st Student Edition + MindTap, 6-year access

EPACK: MARKETING + IAC K12 MT 6YR

K12 Print + Digital Bundle: Marketing, 21st Student Edition + MindTap, 1-year access

EPACK: MARKETING + IAC K12 MT 1YR

Marketing, 21st, K12 MindTap (6-year access)

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity and using assessment to enable differentiation, we support growth. 

With Pride/Ferrell's MARKETING, 21st Edition, K12 MindTap (6-year access), our online solution goes further with content from the most trusted sources that not only aligns to your standards and certifications, but creates a sense of belonging and inclusion.

IAC K12 MT MARKETING 6YR

Marketing, 21st, K12 MindTap (1-year access)

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity and using assessment to enable differentiation, we support growth. 

With Pride/Ferrell's MARKETING, 21st Edition, K12 MindTap (1-year access), our online solution goes further with content from the most trusted sources that not only aligns to your standards and certifications, but creates a sense of belonging and inclusion.

IAC K12 MT MARKETING 1YR

Instructor's Companion Website for Pride/Ferrell's Marketing

Instructor's Companion Website

Everything you need for your course is in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download materials such as the workbook answer keys, the instructor's manual and more.

INSTR WBS MARKETING

Duration

Duration Unit Of Measure

Transaction Type

Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets Segmentation and Evaluation.
Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part V: PRODUCT DECISIONS.
11. Product Concepts, Branding and Packaging.
12. Developing and Managing Products.
13. Services Marketing.
Part VI: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing and Wholesaling.
Part VII: PROMOTION DECISIONS.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
Part VIII: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting Prices.
AVAILABLE ONLY ONLINE:
Appendix A: Financial Analysis in Marketing.
Appendix B: Sample Marketing Plan.
Appendix C: Careers in Marketing.

Marketing

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