Name: Business Communication: Process & Product
ISBN: 9780357984109

product-detail

explore

Best Buy Bundle

Stand Alone Component

Product

header-menu

owl-v2

container

NGL-Cengage-HED logo-White-Yellow Frame-2022.png

cengage:logo

footer

cengage:social

zone3

zone2

mindtap

main

webassign

unified-header

Simple Content

header-resources

footer-menu

zone1

DISCIPLINES

PROGRAMS

Online Learning Platforms

Catalog Brochures (View & Download)

PRODUCTS

Contact a Sales Rep

Get a Quote

Order Information

Request Book Samples and Platform Trials

SALES & ORDERS

Sign In to Products

Training Library

Rostering and Integration Options

Standards Correlations

Blog, Webinars, and Events

RESOURCES

SUPPORT

PDP CTAs

config

Get the Resources You Need

demo-promo-2

Promo

cengage:icon

Contact-rep-icon.png

cengage:image

cengage:link

cengage:cards

Contact a sales representative

Order-info-icon.png

Get help with your order

Ease-icon.png

Check out our training resources

header

footer-resources

footer-content

cengage:links

Product Detail

pdp-ctas

About Us

Investors

Careers

Content Development Philosophy

Accessibility

Cengage Sites

News

NGL Store

Terms of Use

Privacy

Report Piracy

Business Communication

Business

CTE - Business Education

CL Dimensions

Imprint Name

B2B & B2C

Business Communication: Process & Product

Guffey/Loewy's BUSINESS COMMUNICATION: PROCESS and PRODUCT, 11e, along with MindTap, covers communication, teamwork, critical thinking, social skills, cybersecurity and emotional intelligence in an efficient, grammar focused 16-chapter format. The 11th edition introduces the latest communication technologies (including AI) and best practices for professional e-mailing, texting, instant messaging, videoconferencing, and job searching to prepare for today's hyper-connected workplace. Engaging assignments help students develop skills through real-world-based examples, model documents and a signature 3-x3 writing process.

A hardcopy textbook of Guffey/Loewy's BUSINESS COMMUNICATION: PROCESS and PRODUCT, 11e can be purchased directly for hassle-free returns and is included in Cengage Unlimited.

BUSINESS COMMUNICATIONS PROCES S/PRODUCT

K12 Print + Digital Bundle: Business Communication: Process & Product, 11th Student Edition + MindTap, 6-year access

EPACK: BUS COMMUNICATIONS PROC ESS/PRODUCT + IAC K12 MT 6YR

K12 Print + Digital Bundle: Business Communication: Process & Product, 11th Student Edition + MindTap, 1-year access

EPACK: BUS COMMUNICATIONS PROC ESS/PRODUCT + IAC K12 MT 1YR

Business Communication: Process & Product, 11th, K12 MindTap (6-year access)

IAC K12 MT BUSINESS COMMUNICAT ION PROCESS/PRODUCT 6YR

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity and using assessment to enable differentiation, we support growth. 

With Guffey/Loewy's BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, K12 MindTap (6-year access), our online solution goes further with content from the most trusted sources that not only aligns to your standards and certifications, but creates a sense of belonging and inclusion.

Business Communication: Process & Product, 11th, K12 MindTap (1-year access)

IAC K12 MT BUSINESS COMMUNICAT TION PROCESS/PRODUCT 1YR

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity and using assessment to enable differentiation, we support growth. 

With Guffey/Loewy's BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, K12 MindTap (1-year access), our online solution goes further with content from the most trusted sources that not only aligns to your standards and certifications, but creates a sense of belonging and inclusion.

Instructor's Companion Website for Guffey/Loewy's Business Communication: Process and Product

INSTR WBS BUSINESS COMMUNICATI ON PROCESS/PRODUCT

Instructor's Companion Website

Everything you need for your course is in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download materials such as the Instructor's Manual, PowerPoint® and more.

Duration

Duration Unit Of Measure

Transaction Type

UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive and Neutral Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Report Writing Basics.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Formats.
Appendix B: Citation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics.

Business Communication: Process & Product

Publication Details

Formats and Pricing

Get the Resources You Need

Contact a sales representative

Get help with your order

Check out our training resources