Name: SELL
ISBN: 9780357901380

explore

Get the Resources You Need

demo-promo-2

Promo

container

header-resources

Best Buy Bundle

Stand Alone Component

Product

header-menu

footer-menu

About Us

Investors

Careers

Content Development Philosophy

Accessibility

Cengage Sites

News

NGL Store

Terms of Use

Privacy

Report Piracy

owl-v2

NGL-Cengage-HED logo-White-Yellow Frame-2022.png

cengage:logo

footer

cengage:social

PDP CTAs

mindtap

product-detail

main

footer-resources

zone2

webassign

DISCIPLINES

PROGRAMS

Online Learning Platforms

Catalog Brochures (View & Download)

PRODUCTS

Contact a Sales Rep

Get a Quote

Order Information

Request Book Samples and Platform Trials

SALES & ORDERS

Sign In to Products

Training Library

Rostering and Integration Options

Standards Correlations

Blog, Webinars, and Events

RESOURCES

SUPPORT

header

config

unified-header

Simple Content

zone1

zone3

cengage:icon

Contact-rep-icon.png

cengage:image

cengage:link

cengage:cards

Contact a sales representative

Order-info-icon.png

Get help with your order

Ease-icon.png

Check out our training resources

footer-content

cengage:links

Product Detail

pdp-ctas

Sales

Marketing

CTE - Business Education

CL Dimensions

Imprint Name

B2B & B2C

SELL

Introduce today's most current and emerging practices in professional selling with Ingram/LaForge/Avila/Schwepker/Williams' SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and industry selling practices while allowing you to integrate your own professional selling experience into your course. MindTap digital resources hold students accountable and provide experiential learning activities, such as updated case studies and role play, that encourage students to work with and apply the topics they've been studying. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies.

K12 Print + Digital Bundle: SELL, 7th Student Edition + MindTap, 1-year access

EPACK: K12 SELL + MT 1YR

K12 Print + Digital Bundle: SELL, 7th Student Edition + MindTap, 6-year access

EPACK: K12 SELL + MT 6YR

SELL, 7th, K12 MindTap (1-year access)

MindTap is a cloud-based, highly personalized, learning environment that combines student learning tools—readings, multimedia, activities, and assessments—into a single Learning Path.

IAC K12 MT SELL 1YR

SELL, 7th, K12 MindTap (6-year access)

IAC K12 MT SELL 6YR

Instructor's Companion Website for Ingram/LaForge/Avila/Schwepker/Williams' SELL

Instructor's Companion Website

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download materials such as the workbook answer keys, the instructor's manual, and more.

INSTR WBS SELL

Duration

Duration Unit Of Measure

Transaction Type

1. Overview of Personal Selling.
2. Building Trust and Sales Ethics.
3. Understanding Buyers.
4. Communication Skills.
5. Strategic Prospecting and Preparing for Sales Dialogue.
6. Planning Sales Dialogues and Presentations.
7. Sales Dialogue: Creating and Communicating Value.
8. Addressing Concerns and Earning Commitment.
9. Expanding Customer Relationships.
10. Adding Value: Self-Leadership and Teamwork.

SELL

Publication Details

Formats and Pricing

Get the Resources You Need

Contact a sales representative

Get help with your order

Check out our training resources