Name: SELL
Price: 75.00 USD
ISBN: 9780357901380

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Thomas N. Ingram

Raymond W. (Buddy) LaForge

Ramon A. Avila

Charles H. Schwepker

Michael R. Williams

Master today's most effective professional selling concepts and skills with SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies. Study tools and activities like case studies and role play videos help you prepare for real-world situations. MindTap digital resources let you read or listen to chapters and study with flashcards and practice quizzes. When it’s time to review, you can easily gather everything you’ve flagged or noted into a guide you organize. Track your scores so you know where to focus efforts to reach your learning goals.

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download materials such as the workbook answer keys, the instructor's manual, and more.

Instructor's Companion Website

Ingram/LaForge/Avila/Schwepker/Williams' SELL, 7E, with MindTap digital resources, introduces current and emerging practices in professional selling with updates that cover today's most relevant topics and industry selling practices and student-focused study learning tools and activities.

K12 Print + Digital Bundle: SELL, 7th Student Edition + MindTap, 1-year access

K12 Print + Digital Bundle: SELL, 7th Student Edition + MindTap, 6-year access

Introduce today's most current and emerging practices in professional selling with Ingram/LaForge/Avila/Schwepker/Williams' SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and industry selling practices while allowing you to integrate your own professional selling experience into your course. MindTap digital resources hold students accountable and provide experiential learning activities, such as updated case studies and role play, that encourage students to work with and apply the topics they've been studying. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies.

MindTap is a cloud-based, highly personalized, learning environment that combines student learning tools—readings, multimedia, activities, and assessments—into a single Learning Path. 

SELL, 7th, K12 MindTap (1-year access) 

 MindTap is a cloud-based, highly personalized, learning environment that combines student learning tools—readings, multimedia, activities, and assessments—into a single Learning Path.

 SELL, 7th, K12 MindTap (6-year access)

SELL

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