Name: BCOM
ISBN: 9780357901243

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Business Communication

Business

CTE - Business Education

CL Dimensions

Imprint Name

B2B & B2C

BCOM

Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker's unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive eBook with MindTap digital solutions. Your students master today's business communication concepts and skills while MindTap keeps learners focused, holds them accountable for course material and challenges them to apply what they have learned. This edition also includes an Aplia-powered grammar diagnostic tool and effective "Learn It" and "Apply It" assessments in each chapter to build student skills and confidence. Updated, visually engaging content and study tools help students better understand current business communication concepts and skills. This proven student-driven approach within BCOM and MindTap powers your students from memorization to mastery of today's most important business communication skills.

K12 Print + Digital Bundle: BCOM, 11th Student Edition + MindTap, 1-year access

EPACK: K12 BCOM + MT 1YR

K12 Print + Digital Bundle: BCOM, 11th Student Edition + MindTap, 6-year access

EPACK: K12 BCOM + MT 6YR

BCOM, 11th, K12 MindTap (1-year access)

MindTap includes a rich interactive eBook together with study tools, resources, and auto-graded digital assessments. A new auto-graded concept video assessment is included for every chapter. Bringing chapter concepts to life, the innovative videos provide brief, visually appealing explanations of important concepts that help students more easily remember and apply what they’ve learned.

IAC K12 MT BCOM 1YR

BCOM, 11th, K12 MindTap (6-year access)

IAC K12 MT BCOM 6YR

Instructor's Companion Website for Lehman/DuFrene/Walker's BCOM

Instructor's Companion Website

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download materials such as the workbook answer keys, the instructor's manual, and more.

INSTR WBS BCOM

Duration

Duration Unit Of Measure

Transaction Type

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.

BCOM

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