Name: Digital Marketing Foundations and Strategy
Price: 159.75 USD
ISBN: 9780357720738

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Debra Zahay

Lauren Labrecque

Brooke Reavey

Mary Lou Roberts

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download materials such as the workbook answer keys, the instructor's manual and more.

Instructor’s Companion Website

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION delivers comprehensive yet streamlined coverage grounded in strategy concepts, making it easy for students to translate material from other marketing and business courses into the practice of digital marketing.

K12 Print + Digital Bundle: Digital Marketing Foundations and Strategy, 5th Student Edition + MindTap, 1-year access

K12 Print + Digital Bundle: Digital Marketing Foundations and Strategy, 5th Student Edition + MindTap, 6-year access

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION delivers comprehensive coverage grounded in strategy concepts, making it easy for students to translate material from other marketing and business courses into the practice of digital marketing. Streamlined chapters combine extant marketing theory and introduce conceptual frameworks to provide students with a foundational understanding of digital marketing issues. The updates to this edition include the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout DIGITAL MARKETING FOUNDATIONS AND STRATEGY.

MindTap is a cloud-based, highly personalized learning environment that combines student learning tools -- readings, multimedia, activities and assessments -- into a single Learning Path. 

Digital Marketing Foundations and Strategy, 5th, K12 MindTap (1-year access) 

 MindTap is a cloud-based, highly personalized learning environment that combines student learning tools -- readings, multimedia, activities and assessments -- into a single Learning Path.

 Digital Marketing Foundations and Strategy, 5th, K12 MindTap (6-year access)

Digital Marketing Foundations and Strategy

Digital Marketing Foundations and Strategy

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