Name: Small Business Management: Launching & Growing Entrepreneurial Ventures
ISBN: 9780357718803

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Small Business Management

Business

Management

CTE - Business Education

CL Dimensions

Imprint Name

B2B & B2C

Small Business Management: Launching & Growing Entrepreneurial Ventures

Guide your students to small business success with Longenecker/Petty/Palich/Hoy's best-selling SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business. Expanded coverage of the business plan highlights the Business Model Canvas while updates in financial statement coverage focus on the needs of small business owners. This edition remains as engaging and practical as the first edition that inspired the market more than 50 years ago.

SMALL BUSINESS MANAGEMENT

Small Business Management, 20th, K12 MindTap (1-year access)

IAC K12 MT SMALL BUSINESS MANA GEMENT 1YR

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity, and using assessment to enable differentiation, we support growth. With Small Business Management, 20th, K12 MindTap (1-year access), our online solution goes further with content from the most trusted sources that not only aligns to your standards & certifications but creates a sense of belonging and inclusion.

K12 Print + Digital Bundle: Small Business Management: Launching & Growing Entrepreneurial Ventures, 20th Student Edition + MindTap (1-year access)

EPACK: SMALL BUSINESS MANAGEME NT + IAC MT K12 1YR

K12 Print + Digital Bundle: Small Business Management: Launching & Growing Entrepreneurial Ventures, 20th Student Edition + MindTap (6-year access)

EPACK: SMALL BUSINESS MANAGEME NT

Small Business Management, 20th, K12 MindTap (6-year access)

IAC K12 MT SMALL BUSINESS MANA GEMENT 6YR

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity, and using assessment to enable differentiation, we support growth. 

With SMALL BUSINESS MANAGEMENT, 20TH, K12 MINDTAP (6-YEAR ACCESS), our online solution goes further with content from the most trusted sources that not only aligns to your standards & certifications but creates a sense of belonging and inclusion.

Duration

Duration Unit Of Measure

Transaction Type

1. The Entrepreneurial Life.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. Visualizing the Dream: The Business Model and Business Plan
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. Understanding a Firm's Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm's Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business.
19. Professional Management and the Small Business.
20. Managing Human Resources.
21. Managing Operations.
22. Managing the Firm's Assets.
23. Managing Risk in the Small Business.

Small Business Management: Launching & Growing Entrepreneurial Ventures

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