Name: Foundations of Business
ISBN: 9780357717943

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Introduction to Business

Introduction to Business/ Management

Business

General Business

CTE - Business Education

Applications, Concepts, Introduction, Principles

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B2B & B2C

Foundations of Business

Show students how to build a foundation for success both in today's competitive business world and in their personal careers and lives with Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 7E. This concise, captivating and easy-to-understand approach clearly demonstrates how the nation's economy affects both individuals and businesses, influences ethics and social responsibility and impacts today's global environment. Updates illustrate the challenges that individuals and businesses face from the COVID-19 pandemic. Students examine the latest information about business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. New learning features and "Inside Business" cases and numerous new examples showcase concepts at work in real business situations. MindTap's online personalized learning experience and Infuse digital resources further reinforce learning with decision-driven activities and exercises.

Hardcopy textbook for Pride/Hughes/Kapoor's Foundations of Business. Buy direct for hassle-free returns. Included in Cengage Unlimited.

FOUNDATIONS OF BUSINESS

K12 Print + Digital Bundle: Foundations of Business, 7th Student Edition + MindTap, 6-year access

EPACK: FOUNDATIONS OF BUSINESS + IAC K12 MT 6YR

K12 Print + Digital Bundle: Foundations of Business, 7th Student Edition + MindTap, 1-year access

EPACK: K12 FOUNDATIONS OF BUSI NESS + IAC K12 MT 1YR

Foundations of Business, 7th, K12 MindTap (6-year)

MindTap is a cloud-based, highly personalized, learning environment that combines student learning tools—readings, multimedia, activities, and assessments—into a single Learning Path.

IAC K12 MT FOUNDATIONS OF BUSI NESS 6YR

Foundations of Business, 7th, K12 MindTap (1-year)

IAC K12 MT FOUNDATIONS BUSINES S 1YR

Instructor's Companion Website for Pride/Hughes/Kapoor's Foundations of Business

Instructor's Companion Website

INSTR WBS FOUNDATION OF BUSINE SS

Duration

Duration Unit Of Measure

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Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Chapters
17. Understanding Personal Finances and Investments. 
18. Enhancing Union-Management Relations.
Online Appendices
Appendix A Careers in Business.
Appendix B Risk Management and Insurance.
Appendix C Business Law, Regulation, and Taxation.

Foundations of Business

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