Name: Introduction to Global Business: Understanding the International Environment & Global Business
ISBN: 9780357717011

header-menu

explore

Get the Resources You Need

demo-promo-2

Promo

header-resources

container

footer-menu

owl-v2

header

NGL-Cengage-HED logo-White-Yellow Frame-2022.png

cengage:logo

footer

cengage:social

Best Buy Bundle

Stand Alone Component

Product

mindtap

webassign

DISCIPLINES

PROGRAMS

Online Learning Platforms

Catalog Brochures (View & Download)

PRODUCTS

Contact a Sales Rep

Get a Quote

Order Information

Request Book Samples and Platform Trials

SALES & ORDERS

Sign In to Products

Training Library

Rostering and Integration Options

Standards Correlations

Blog, Webinars, and Events

RESOURCES

SUPPORT

unified-header

Simple Content

About Us

Investors

Careers

Content Development Philosophy

Accessibility

Cengage Sites

News

NGL Store

Terms of Use

Privacy

Report Piracy

product-detail

main

config

PDP CTAs

zone3

footer-content

footer-resources

zone1

cengage:icon

Contact-rep-icon.png

cengage:image

cengage:link

cengage:cards

Contact a sales representative

Order-info-icon.png

Get help with your order

Ease-icon.png

Check out our training resources

zone2

cengage:links

Product Detail

pdp-ctas

INTRO GLOBAL BSNS UNDERSTANDIN G INTRNTNL ENVRMNT/GLBL

International Business

Business

Management

CTE - Business Education

CL Dimensions

Imprint Name

B2B & B2C

Introduction to Global Business: Understanding the International Environment & Global Business

Today's global geopolitical and economic environment is complex and ever-changing with developments such as the rise of China to challenge U.S. world leadership. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E explains these challenges objectively, in stages and using current examples to ensure students understand both theory and practice. This edition initially explains the overall global economy and how it operates within the framework and support of multilateral institutions in promoting open trade and market-oriented economic reforms. Students study topics such as the global impact of regional trade blocs, advances in information technology and the pandemic. The authors convey complex global topics using real examples and mini-cases focused on four main perspectives: culture, economics, ethics and information technology. MindTap digital resources help lay the foundation for understanding the functional areas of global business.

Duration

Duration Unit Of Measure

Transaction Type

Part I: FOUNDATIONS OF GLOBAL BUSINESS
1. The Rise of Globalization.
2. The Evolution of International Business.
3. Regional Economic Integration.
4. The International Flow of Funds and Exchange Rates.
Part II: GLOBAL BUSINESS ENVIRONMENT.
5. The Cultural Environment of Global Business.
6. The Legal, Economic and Political Environment of Global Business.
7. Corruption and Ethics in Global Business.
Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION.
8. Entry Strategies in Global Business.
9. Control of Global Business.
10. The Organization of Global Business.
Part IV: MANAGING GLOBAL BUSINESS.
11. Global Human Resource Management.
12. Global Marketing.
13. Global Operations and Supply-Chain Management.
14. Global Financial Management.
15. Global Accounting and Taxation.

Introduction to Global Business: Understanding the International Environment & Global Business

Publication Details

Get the Resources You Need

Contact a sales representative

Get help with your order

Check out our training resources