Name: Introduction to Global Business: Understanding the International Environment & Global Business
ISBN: 9780357717011

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INTRO GLOBAL BSNS UNDERSTANDIN G INTRNTNL ENVRMNT/GLBL

International Business

Business

Management

CTE - Business Education

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B2B & B2C

Introduction to Global Business: Understanding the International Environment & Global Business

Today's global geopolitical and economic environment is complex and ever-changing with developments such as the rise of China to challenge U.S. world leadership. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E explains these challenges objectively, in stages and using current examples to ensure students understand both theory and practice. This edition initially explains the overall global economy and how it operates within the framework and support of multilateral institutions in promoting open trade and market-oriented economic reforms. Students study topics such as the global impact of regional trade blocs, advances in information technology and the pandemic. The authors convey complex global topics using real examples and mini-cases focused on four main perspectives: culture, economics, ethics and information technology. MindTap digital resources help lay the foundation for understanding the functional areas of global business.

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Part I: FOUNDATIONS OF GLOBAL BUSINESS
1. The Rise of Globalization.
2. The Evolution of International Business.
3. Regional Economic Integration.
4. The International Flow of Funds and Exchange Rates.
Part II: GLOBAL BUSINESS ENVIRONMENT.
5. The Cultural Environment of Global Business.
6. The Legal, Economic and Political Environment of Global Business.
7. Corruption and Ethics in Global Business.
Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION.
8. Entry Strategies in Global Business.
9. Control of Global Business.
10. The Organization of Global Business.
Part IV: MANAGING GLOBAL BUSINESS.
11. Global Human Resource Management.
12. Global Marketing.
13. Global Operations and Supply-Chain Management.
14. Global Financial Management.
15. Global Accounting and Taxation.

Introduction to Global Business: Understanding the International Environment & Global Business

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