Name: Global Business
ISBN: 9780357716403

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International Business

Business

Management

CTE - Business Education

CL Dimensions

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B2B & B2C

Global Business

Introduce students to international business success with the strategic approach and unique coverage found in Peng's GLOBAL BUSINESS, 5E. This edition asks the big question, "What determines the success and failure of firms around the globe?" Award-winning scholar and author Mike Peng provides answers from both an institution-based view and resource-based view in every chapter, bringing unparalleled continuity to the learning process. Dr. Peng combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments, including deglobalization, geopolitics and trade wars. New integrative and chapter cases, from the author and other international experts, examine how companies have expanded globally and responded to COVID. Unique debate sections draw students into meaningful discussions and encourage independent thinking, while MindTap digital resources offer course management and learning tools for analyzing and applying concepts.

Hardcopy textbook for Peng's Global Business. Buy direct for hassle-free returns. Included in Cengage Unlimited.

GLOBAL BUSINESS

Global Business, 5th K12 MindTap (1-year access)

MindTap includes a rich interactive eBook together with study tools, resources, and auto-graded digital assessments. A new auto-graded concept video assessment is included for every chapter. Bringing chapter concepts to life, the innovative videos provide brief, visually appealing explanations of important concepts that help students more easily remember and apply what they’ve learned.

IAC K12 MT GLOBAL BUSINESS 1YR

Global Business, 5th K12 MindTap (6-year access)

IAC K12 MT GLOBAL BUSINESS 6YR

Duration

Duration Unit Of Measure

Transaction Type

Part I: LAYING FOUNDATIONS.
1. Introduction.
2. Formal Institutions: Politics, Laws, and Economics.
3. Informal Institutions: Cultures, Ethics, and Norms.
4. Resources and Capabilities.
Integrative Cases.
Part II: ACQUIRING TOOLS.
5. International Trade.
6. Foreign Direct Investment.
7. Foreign Exchange.
8. Global and Regional Integration.
Integrative Cases.
Part III: STRATEGIZING AROUND THE GLOBE.
9. The Entrepreneurial Firm.
10. Foreign Market Entry.
11. Competitive Dynamics.
12. Strategic Alliances and Acquisitions.
13. Strategy, Structure, and Innovation in Multinationals.
Integrative Cases.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Marketing and Supply Chain Management.
15. Human Resource Management.
16. Corporate Finance and Governance.
17. Corporate Social Responsibility.
Integrative Cases.
Glossary.
Name Index.
Organization Index.
Subject Index.

Global Business

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