Name: Social Media Marketing: A Strategic Approach
ISBN: 9780357516188

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SOCIAL MEDIA MARKETING: A STRA TEGIC APPROACH

Social Media Marketing

Internet Marketing

Marketing

CTE - Business Education

CL Dimensions

Imprint Name

B2B & B2C

Social Media Marketing: A Strategic Approach

Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand.

Hardcopy textbook for Zahay/Roberts' Social Media Marketing: A Strategic Approach. Buy direct for hassle-free returns. Included in Cengage Unlimited.

Instructor's Companion Website for Zahay/Roberts/Parker/Barker/Barker's Social Media Marketing: A Strategic Approach

Instructor's Companion Website

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint® presentations, images, instructor’s manual, videos, and more.

INSTR WBS SOCIAL MEDIA MARKETI NG

Duration

Duration Unit Of Measure

Transaction Type

1. The Role and Importance of SMM.
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media Marketing and Social Media Governance.
5. Social Media Platforms and Social Networking Sites.
6. Paid Social and Influencers
7. Content Creation and Sharing: Blogs, podcasts, and webinars.
8.  Visual Storytelling
9. Content Marketing: Publishing Articles, White Papers and E-books
10.  Virtual Communities
11. Mobile Marketing on Social Networks.
12.  Social Media Monitoring and Management.
13. Managing and Staffing the Organization for Social Media Marketing.
14. Social Media Marketing Plan
Appendix: Sample SMM Plan Caffe Daily

Social Media Marketing: A Strategic Approach

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