Name: Foundations of Marketing
ISBN: 9780357129463

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Principles of Marketing

Marketing

CTE - Business Education

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B2B & B2C

Foundations of Marketing

Introduce your students to the key decision areas in marketing practice today with the most current principles of marketing text -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E. The authors apply their personal teaching experiences to provide engaging, updated content that blends a clear presentation of fundamental principles with discussions of the latest, emerging topics influencing marketing today. 
New content addresses marketing research, analytics, and the impact of artificial intelligence while business cases and interesting videos work with strong visuals and meaningful examples to engage students and connect concepts to application. This edition also presents current content on social media, digital marketing, ethics, globalization, and marketing technology interface.

Chapter 4

Hardcopy textbook for Pride/Ferrell's Foundations of Marketing. Buy direct for hassle-free returns. Included in Cengage Unlimited.

FOUNDATIONS MARKETING

K12 Print + Digital Bundle: Foundations of Marketing, 9th Student Edition + MindTap, 1-year access

EPACK: K12CTE FOUNDATIONS MARK ETING + MT 1YR

K12 Print + Digital Bundle: Foundations of Marketing, 9th Student Edition + MindTap, 6-year access

EPACK: K12CTE FOUNDATIONS MARK ETING + MT 6YR

Instructor's Companion Website for Pride/Ferrell's Foundations of Marketing

Instructor's Companion Website

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint presentations, images, instructor’s manual, videos and more.

INSTR WBS FOUNDATIONS MARKETIN G

Foundations of Marketing, 9th, K12 MindTap (6-year access)

IAC K12 MT FOUNDATIONS MARKETI NG 6YR

Foundations of Marketing, 9th, K12 MindTap (1-year access)

IAC K12 MT FOUNDATIONS MARKETI NG 1YR

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PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
PART II: MARKETING RESEARCH AND TARGET MARKETS.
4. Marketing Research and Analytics.
5. Target Market Segmentation and Evaluation.
PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. Digital Marketing and Social Networking.
PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Pricing Concepts and Management.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Online Appendices.
Appendix A: Financial Analysis in Marketing.
Appendix B: Sample Marketing Plan.
Appendix C: Careers in Marketing.

Foundations of Marketing

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