Name: Foundations of Marketing
Price: 181.50 USD
ISBN: 9780357129463

container

product-detail

mindtap-school

footer-menu

About Us

Investors

Careers

Content Development Philosophy

Accessibility

Cengage Sites

News

NGL Store

Terms of Use

Privacy

Report Piracy

config

PDP CTAs

header-resources

zone2

header-menu

DISCIPLINES

PROGRAMS

Online Learning Platforms

Catalog Brochures (View & Download)

PRODUCTS

Contact a Sales Rep

Get a Quote

Order Information

Request Book Samples and Platform Trials

SALES & ORDERS

Sign In to Products

Training Library

Rostering and Integration Options

Standards Correlations

Blog, Webinars, and Events

RESOURCES

SUPPORT

header

owl-v2

zone1

zone3

NGL-Cengage-HED logo-White-Yellow Frame-2022.png

cengage:logo

footer

cengage:social

mindtap

webassign

Best Buy Bundle

Stand Alone Component

Product

Get the Resources You Need

demo-promo-2

Promo

main

footer-content

footer-resources

cengage:icon

Contact-rep-icon.png

cengage:image

cengage:link

cengage:cards

Contact a sales representative

Order-info-icon.png

Get help with your order

Ease-icon.png

Check out our training resources

cengage:links

Product Detail

pdp-ctas

William M. Pride

O. C. Ferrell

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap.  This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing.  You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at www.cengage.com/login. You'll be able to access and download materials such as PowerPoint presentations, images, instructor’s manual, videos and more.

Instructor's Companion Website

Chapter 4 

Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E, gives students a theoretical and practical understanding of marketing decision making through active learning, current real-world examples, and the latest emerging trends.

K12 Print + Digital Bundle: Foundations of Marketing, 9th Student Edition + MindTap, 1-year access

K12 Print + Digital Bundle: Foundations of Marketing, 9th Student Edition + MindTap, 6-year access

Introduce your students to the key decision areas in marketing practice today with the most current principles of marketing text -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E. The authors apply their personal teaching experiences to provide engaging, updated content that blends a clear presentation of fundamental principles with discussions of the latest, emerging topics influencing marketing today. 
New content addresses marketing research, analytics, and the impact of artificial intelligence while business cases and interesting videos work with strong visuals and meaningful examples to engage students and connect concepts to application. This edition also presents current content on social media, digital marketing, ethics, globalization, and marketing technology interface.

Foundations of Marketing, 9th, K12 MindTap (1-year access) 

 Foundations of Marketing, 9th, K12 MindTap (6-year access)

Foundations of Marketing

Foundations of Marketing

Publication Details

Formats and Pricing

Get the Resources You Need

Contact a sales representative

Get help with your order

Check out our training resources