Name: Business Communication: Process & Product
ISBN: 9780357129234

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Business Communication

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Business Communication: Process & Product

Introduce the latest communication technologies and techniques as you prepare students for success in today’s mobile and social workplace with Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E. In the current digital age of AI and automation, this edition focuses more than ever on transferable skills needed to thrive in the modern workforce, including critical thinking, social skills, teamwork, emotional intelligence and communication. Thoroughly revised and meticulously researched, this award-winning book covers best practices for e-mailing, texting, instant messaging, blogging, teleconferencing, podcasting and job searching. 

Hallmark features, including abundant model documents, the 3-x-3 writing process, meaningful assignments and an efficient 16-chapter format, enhance learning and comprehension. Exceptional instructor resources enrich discussions and lectures, while redesigned MindTap digital resources showcase activities, videos and assignments in Aplia.

Hardcopy textbook for Guffey/Loewy's Business Communication: Process & Product. Buy direct for hassle-free returns. Included in Cengage Unlimited.

BUSINESS COMMUNICATIONS PROCES S/PRODUCT

Guffey/Loewy's BUSINESS COMMUNICATION: PROCESS and PRODUCT, 11e, along with MindTap, covers communication, teamwork, critical thinking, social skills, cybersecurity and emotional intelligence in an efficient, grammar focused 16-chapter format. The 11th edition introduces the latest communication technologies (including AI) and best practices for professional e-mailing, texting, instant messaging, videoconferencing, and job searching to prepare for today's hyper-connected workplace. Engaging assignments help students develop skills through real-world-based examples, model documents and a signature 3-x3 writing process.

A hardcopy textbook of Guffey/Loewy's BUSINESS COMMUNICATION: PROCESS and PRODUCT, 11e can be purchased directly for hassle-free returns and is included in Cengage Unlimited.

Duration

Duration Unit Of Measure

Transaction Type

UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive and Neutral Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Report Writing Basics.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Formats.
Appendix B: Citation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics.

Business Communication: Process & Product, 10th, K12 MindTap (1-year access)

IAC K12 MT BUSINESS COMMUNICAT ION PROCESS/PRODUCT 1YR

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity, and using assessment to enable differentiation, we support growth. 

With BUSINESS COMMUNICATION: PROCESS & PRODUCT, 10TH, K12 MINDTAP (1-YEAR ACCESS), our online solution goes further with content from the most trusted sources that not only aligns to your standards & certifications but creates a sense of belonging and inclusion.

Business Communication: Process & Product, 10th, K12 MindTap (6-year access)

IAC K12 MT BUSINESS COMMUNICAT ION PROCESS/PRODUCT 6YR

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity, and using assessment to enable differentiation, we support growth. 

With BUSINESS COMMUNICATION: PROCESS & PRODUCT, 10TH, K12 MINDTAP (6-YEAR ACCESS), our online solution goes further with content from the most trusted sources that not only aligns to your standards & certifications but creates a sense of belonging and inclusion.

K12 Print + Digital Bundle: Business Communication: Process & Product, 10th Student Edition + MindTap, 1-year access

EPACK: K12 BUSINESS COMMUNICAT IONS PROCESS/PRDCT + MT 1YR

K12 Print + Digital Bundle: Business Communication: Process & Product, 10th Student Edition + MindTap, 6-year access

EPACK: K12 BUSINESS COMMUNICAT IONS PROCESS/PRDCT + MT 6YR

UNIT I: COMMUNICATION FOUNDATIONS
1. Business Communication in the Digital Age
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
3. Intercultural Communication
UNIT II: THE WRITING PROCESS
4. Planning Business Messages
5. Organizing and Writing Business Messages
6. Revising Business Messages
UNIT III: WORKPLACE COMMUNICATION
7. Electronic Messages and Digital Media
8. Positive and Neutral Messages
9. Negative Messages
10. Persuasive and Sales Messages
UNIT IV: Reports, Proposals, and Presentations
11. Report Writing Basics
12. Informal Business Reports
13. Proposals, Business Plans, and Formal Business Reports
14. Business Presentations
UNIT V: EMPLOYMENT COMMUNICATION
15. The Job Search, Résumés, and Cover Letters in the Digital Age
16. Interviewing and Following Up
Appendix A: Document Formats
Appendix B: Citation Formats
Appendix C: Correction Symbols and Proofreading Marks
Appendix D: Grammar and Mechanics

Business Communication: Process & Product

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