Name: Sports and Entertainment Marketing, Student Edition
ISBN: 9780357124970

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Sports and Entertainment Marketing, Student Edition

SPORTS AND ENTERTAINMENT MARKE TING 5E STUDENT EDITION

Principles of Marketing

Sports Marketing

Marketing

CTE - Business Education

Imprint Name

B2B & B2C

9 (NGL9)

10 (NGL10)

11 (NGL11)

12 (NGL12)

SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies from awards show nominations, to analyzing super bowl ads, to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third party social media companies as well as emerging strategies in social networking, data collection, fan engagement and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators.

MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today’s students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom, or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics as well as study tools like flashcards & practice quizzes.

K12 Essential Package: Sports and Entertainment Marketing, 5th Student Edition + MindTap (6-year access)

EPACK: K12CTE SPORTS & ENTERTA INMENT MKTG + MT 6YR

Sports and Entertainment Marketing, 5th Essential Package (Student Edition + MindTap) 6 Years

K12 Essential Package: Sports and Entertainment Marketing, 5th Student Edition + MindTap (1-year access)

EPACK: K12CTE SPORTS & ENTERTA INMENT MKTG + MT 1YR

Sports and Entertainment Marketing, 5th Essential Package (Student Edition + MindTap) 1 Year

Sports and Entertainment Marketing, 5th K12 MindTap (1-year access)

IAC K12 MT SPORTS AND ENTERTAI NMENT MARKETING 5E 1YR

MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom,  or in hybrid/ e-learning models MindTap for Sports & Entertainment Marketing enhances the course experience with current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics with engagement tracking as well as student tools, such as: flashcards, practice quizzes, auto-graded homework and tests. This isbn includes 1 year of access.

Sports and Entertainment Marketing, 5th K12 MindTap (6-year access)

IAC K12 MT SPORTS AND ENTERTAI NMENT MARKETING 5E 6YR

MindTap for Sports and Entertainment Marketing, 5th edition is the online learning solution for career and technical education courses that helps teachers engage and transform today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an interactive eBook, MindTap helps teachers organize and engage students. Whether you teach this course in the classroom,  or in hybrid/ e-learning models MindTap for Sports & Entertainment Marketing enhances the course experience with current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics with engagement tracking as well as student tools, such as: flashcards, practice quizzes, auto-graded homework and tests. This isbn includes 6 years of access.

Instructor's Website for Kaser/Oelkers' Sports and Entertainment Marketing, 5th

SPORTS AND ENTERTAINMENT MARKE TING 5E INSTRUCTOR WBS

Instructor's Website

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center. You'll be able to access and download materials such as PowerPoint® presentations, lesson plans, solution files, Precision Exams Correlations, and more.

Duration

Duration Unit Of Measure

Transaction Type

1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Product is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
15. Scoring a Career.

Sports and Entertainment Marketing, Student Edition

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