Name: BUSN
ISBN: 9780357122945

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Introduction to Business

Business

CTE - Business Education

Applications, Concepts, Introduction, Principles

CL Dimensions

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B2B & B2C

BUSN

Introduce students to the principles behind business with Kelly/Williams' BUSN, 12E -- the student-focused text, tools and online resources from 4LTR Press. Driven by ongoing research into student workflows and preferences, this updated edition features even more current, engaging examples within an appealing visual and narrative approach. Thorough content covers today's key business concepts while remaining brief. Updates illustrate the impact of COVID-19 on businesses and individuals. New and revised chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, Robinhood's stock trading, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. Unique tear-out Review Cards let students study on-the-go. In addition, new online assessments, videos and case activities in MindTap and Cengage Infuse further reinforce learning.

BUSN, 12th, K12 MindTap (1-year access)

MindTap is a cloud-based, highly personalized, learning environment that combines student learning tools—readings, multimedia, activities, and assessments—into a single Learning Path.

IAC K12 MT BUSN 1YR

BUSN, 12th, K12 MindTap (6-year access)

IAC K12 MT BUSN 6YR

Duration

Duration Unit Of Measure

Transaction Type

Part I: THE BUSINESS ENVIRONMENT
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information & Technology: Finding New Ways to Learn and Link.
17. OM: Putting it All Together
Endnotes.
Index.
Student/Instructor Review Cards.

BUSN

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