Floriculture: Designing & Merchandising

$177.50 9781337390705

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Overview

Master the basics of constructing floral arrangements and explore your creativity with this engaging, reader-friendly text. FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry and includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects. Projects are built around low-cost materials to help you avoid breaking the budget, but the author also offers insights related to alternate materials you’re likely to find in a typical floral shop today.

Author

Dr. Charles P. Griner

Charles P. Griner is a leader in the development of the original curriculum in Horticulture for the State of Georgia. He retired from Colquitt County High School, Moultrie, Georgia after 40 years in education. In 1978, Dr. Griner was named Colquitt County High School’s Teacher of the Year and was Abraham Baldwin Agricultural College Alumni Association’s Educator of the Year in 1997. He is also the recipient of the Lifetime Achievement Award from National Vocational Agriculture Teachers Association in 2003 and was elected to the Georgia Agricultural Education Hall of Fame in 2004. Dr. Griner has taught numerous workshops in Floral Design for Horticulture teachers and has taught numerous winners in state floral design competitions. He holds a Bachelor of Science Degree, a Master of Education Degree, and Educational Specialist Degrees in Agricultural Education from The University of Georgia. He earned a Doctorate Degree in Vocational Education from Virginia Polytechnic Institute and State University.

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Table of Contents

Part I: AN INTRODUCTION TO THE FLORICULTURE INDUSTRY.
1. Exploring Careers in the Retail Flower Business.
2. The History of Floral Design.
Part II: GETTING STARTED: THE BASICS OF DESIGN.
3. Principles of Design.
4. Selection of Cut Flowers and Greens.
5. Conditioning and Storing Cut Flowers and Greens.
6. Mechanics and Supplies Used in Floral Design.
7. Selecting Wire and Wiring Flowers.
8. Selecting Ribbons and Tying Bows.
Part III: BASIC ARRANGEMENTS.
9. Boutonnieres and Corsages.
10. Bud Vases.
11. Circular Arrangements.
12. Triangular Arrangements.
13. Line Arrangements.
Part IV: SPECIALTY ARRANGEMENTS.
14. Constructing Wreaths.
15. Holiday Arrangements.
16. Wedding Flowers.
17. Sympathy Flowers.
18. Drying Flowers.
19. Arranging Permanent Flowers.
Part V: INDOOR PLANTS.
20. Selecting Indoor Plants.
21. Decorating Potted Plants.
Part VI: BUSINESS OPERATIONS & PROFESSIONAL DEVELOPMENT.
22. Pricing Strategies.
23. Selling in the Flower Shop.
24. Displays.
25. Delivery.
26. Professional Organizations.
Appendix A: Cut Flowers.
Appendix B: Cut Foliages.
Appendix C: Dried Materials.
Appendix D: Foliage Houseplants.
Appendix E: Permanent Flowering Potted Plants.
Appendix F: Temporary Flowering Potted Plants.
Appendix G: Flower Arrangement Rating Scale.
Appendix H: Floral Design Related Websites.
Appendix I: Suggested Supervised Agricultural Experience Activities.

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Floriculture: Designing & Merchandising

Overview

Dr. Charles P. Griner