ECON: MICRO4

  • Includes CourseMate Printed Access Card
  • AUTHOR: William A. McEachern
  • ISBN-13: 9781285423548 
  • Grade(s): 9 | 10 | 11 | 12
  • 400 Pages  Paperback 
  • 4th Edition  |  Previous Editions: 2012, 2010, 2009
  • ©2015     Published
  • Prices are valid only in the respective region

Overview

About The Product

Created by the continuous feedback of a "student-tested, faculty-approved" process, ECON: MICRO, 4E delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools, including quizzes, videos, interactive flashcards, Graphing at a Glance Video Tutorials, ConceptClips, and more - all at a value-based price and proven to increase retention and outcomes. ECON: MICRO, 4E truly leads by example as award-winning instructor and author Will McEachern takes a "just-in-time" approach -- introducing material just as it is needed to develop an argument. Dr. McEachern "teaches by example," using familiar examples and illustrations drawn from students' actual daily lives to vividly demonstrate that when students show up for class the first day, they each come with at least 17 years of first-hand, life experiences in making intuitive economic choices and dealing with economic institutions and events. Using a decidedly user-friendly tone, Dr. McEachern connects these life experiences to key economic concepts. ECON: MICRO, 4E's clear vibrant illustrations and reader-friendly, magazine-style presentation help maintain student interest throughout your course. Students learn from today's latest economic developments and examples, from the impact of the 2008-2009 recessions to the economic effects of the BP oil spill. Chapter-in-Review cards and leading online resources, such as Aplia™ and Enhanced CourseMate, work with this edition's well-crafted approach to help your students master microeconomics principles while saving you valuable time.

Features

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with faculty and students.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • Instructors resources that correspond with this edition of the ECON: MICRO 4 text are available on the instructor's resource website. Save time as you create a dynamic, inviting course for your students using these invaluable instructors' resources, including the Instructor's Manual, a powerful Test Bank, Cognero testing software, and PowerPoint® slides.
  • Every 4LTR Press solution comes with CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. Quizzes, Videos, Graphing at a Glance Video Tutorials, ConceptClips, and more are only a click away.
  • Enhanced CourseMate! This turnkey resource now offers a practice quiz generator to help students prepare for tests. Also, a variety of NEW trackable activities provides students the opportunity to expand their knowledge with higher-level activities, while providing you easy access to data and reports on their progress and where they need more help.

About the Contributor

AUTHOR
  • William A. McEachern

    Dr. William A. McEachern began teaching large sections of economic principles shortly after joining the University of Connecticut. Several years later he began offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. He earlier won the Association's award for Distinguished Public Service. Dr. McEachern has published books and monographs on public finance, public policy, and industrial organization, including MANAGERIAL CONTROL AND PERFORMANCE (D.C. Heath and Company). His research has also appeared in edited volumes, such as READINGS IN PUBLIC CHOICE ECONOMICS (University of Michigan Press), INTERNATIONAL HANDBOOK ON TEACHING AND LEARNING ECONOMICS (Edward Elgar Publishing), and RETHINKING ECONOMIC PRINCIPLES (Irwin Publishing), He has also published in a variety of refereed journals, including Economic Inquiry, National Tax Journal, Quarterly Review of Economic and Business, Journal of Industrial Economics, Kyklos, Econ Journal Watch, and Public Choice. His principles of economics textbooks have been translated into Spanish, Chinese, and Bahasa Indonesia, and have been adapted for Australia and for India. He is the founding editor of THE TEACHING ECONOMIST, a newsletter that for a quarter of a century has focused on teaching economics at the college level. Dr. McEachern has advised federal, state, and local governments on policy matters and has been quoted in media such as the New York Times, Times of London, Wall Street Journal USA Today and Reader's Digest. He, earned an undergraduate degree with honors from College of the Holy Cross, served three years as a U.S. Army officer, and earned an M.A. and Ph.D. in economics from the University of Virginia.

Table of Contents

1. The Art and Science of Economic Analysis.
2. Economics Tools and Economic Systems.
3. Economic Decision Makers.
4. Demand, Supply, and Markets.
5. Elasticity of Demand and Supply.
6. Consumer Choice and Demand.
7. Production and Cost in the Firm.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.
11. Resource Markets.
12. Labor Markets and Labor Unions.
13. Capital, Interest, Entrepreneurship, and Corporate Finance.
14. Transaction Costs, Imperfect Information, and Behavioral Microeconomics.
15. Economic Regulation and Antitrust Policy.
16. Public Goods and Public Choice.
17. Externalities and the Environment.
18. Income Distribution and Poverty.
19. International Trade.
20. International Finance.
21. Economic Development.

New to this Edition

  • New Graphing at a Glance Video Tutorials, included within CourseMate, enhance the learning experience by bringing graphs to life, allowing students to see graphs physically move along the axes. Understanding how graphs work and what shifts or movements along the curves mean in economics contexts is one of the difficult challenges that Principles students face in developing the economic way of thinking. Developed by Dr. John Min of Northern Virginia Community College, this feature walks students through basic graphing concepts, challenges, and graphing analyses via animated graphs.
  • New ConceptClips, included within CourseMate, address the challenge of understanding economics terminology that students face when first introduced to the subject matter. Developed by Mike Brandl of The Ohio State University, these vocabulary animations provide students with a memorable auditory and visual representation of the important terminology for the course.
  • New Topics Covered: Nearly 150 new research findings inevitably will introduce new topics, such as the following: How 80% of the world's population eats bugs with pleasure (Ch. 6); How the entry of one more hospital into a local market increased the heart-attack survival rate by 10% (Ch. 8); How higher gas prices reduce obesity (Ch. 11).
  • Topics that will be given more emphasis include the role of technology: Internet sellers are experimenting with online markets (Ch. 10); Older workers are more likely to retire rather than retrain for new technology (Ch. 11); HDTV puts a premium on the complexion of on-air talent (Ch. 11); The Internet has cut the demand for newsprint by 60% in the last decade (Ch. 11).
  • More Major Sections within Chapters: The 4th edition will present major sections in more bite-sized portions through the addition of new section and subsection headings. This change will enable students to have an easier time reading and comprehending material with more manageable section lengths. Some examples of the 18 new headings include: "Applications of Utility Analysis" (Ch. 6); "Rent Seeking Vs. the Underground Economy" (Ch. 16); and "Other Issues of Foreign Exchange Markets" (Ch. 20).
  • New Exhibits: New exhibits will demonstrate: scarcity and choice (Ch. 1); the division of labor (Ch. 2); unionization rates in fifty states (Ch. 12); the aggregate value of publicly traded companies over time (Ch. 13); the percentage of U.S. families owning corporate stock according to family income (Ch. 13).
  • New Questions/Problems: Some new Questions and Problems appear in the 4th edition in keeping with updated content.

Components

Teacher Components

  • Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1285980123 | ISBN-13: 9781285980126)
  • General MindLink for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305101677 | ISBN-13: 9781305101678)
    Price = 64.95
  • LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 130510126X | ISBN-13: 9781305101265)
    Price = 64.95
  • MindLink for Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305101243 | ISBN-13: 9781305101241)
    Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.
    Price = 64.95
  • MindLink for Aplia, 1 term (6 months) Instant Access  (ISBN-10: 1305101286 | ISBN-13: 9781305101289)
    Price = 69.95
  • CourseMate Instant Access  (ISBN-10: 1285188977 | ISBN-13: 9781285188973)
    Multiple resources for learning and reinforcing principles concepts are now available in one place! CourseMate equips students with a wealth of resources that help them study and apply economic concepts. As they read the chapters, students can go online and access News videos, Economic News articles, interactive quizzes and flashcards. Students also have access to graphing tutorials to aid the in understanding how graphs are used. Test your student's research skills with Internet activities. Chapter questions and solutions are available for individual assignments or group projects. Engagement Tracker tracks student preparation and engagement. Use the tracking tools to see progress for the class as a whole or for individual students. Identify students at risk early in the course. Uncover which concepts are most difficult for your class. Monitor time on task. Keep your students engaged in economics!
    Price = 69.95
  • Aplia™, 1 term Instant Access  (ISBN-10: 1285185897 | ISBN-13: 9781285185897)
    Engage, prepare and educate your students with this ideal online learning solution. Aplia™ for Economics improves comprehension and outcomes by increasing student effort and engagement. Students stay on top of coursework with regularly scheduled homework assignments while automatic grading provides detailed, immediate feedback. Updated for the 4th edition, Aplia™ assignments match the language, style, and structure of ECON: MICROECONOMICS, 4e, by William A. McEachern, which allows your students to apply what they learn in the text directly to homework.
    Price = 79.95
  • MindTap Reader with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285189000 | ISBN-13: 9781285189000)
    Price = 99.00
  • Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285189027 | ISBN-13: 9781285189024)
    Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.
    Price = 125.00

Student Supplements

  • Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1285980123 | ISBN-13: 9781285980126)
    Price = 50.00
  • General MindLink for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305101677 | ISBN-13: 9781305101678)
    Price = 64.95
  • LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 130510126X | ISBN-13: 9781305101265)
    Price = 64.95
  • MindLink for Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305101243 | ISBN-13: 9781305101241)
    One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia
    Price = 64.95
  • MindLink for Aplia, 1 term (6 months) Instant Access  (ISBN-10: 1305101286 | ISBN-13: 9781305101289)
    Price = 69.95
  • CourseMate Instant Access  (ISBN-10: 1285188977 | ISBN-13: 9781285188973)
    CourseMate is your one-stop shop for learning tools and activities that help you succeed. All the study and application resources in CourseMate are organized by chapter to help you get the most from our text. Along with interactive quizzes and flashcards, we offer a graphing tool such Graphing at a Glance Video Tutorials to help you understand how to create and read graphs. In addition to interactive teaching and learning tools, Economics CourseMate includes and interactive eBook. You can take notes, highlight, search and interact with embedded media specific to this book.
    Price = 69.95
  • Aplia™, 1 term Instant Access  (ISBN-10: 1285185897 | ISBN-13: 9781285185897)
    Get the help you need to stay on top of your coursework with Aplia™ for Economics. This innovative, online learning solution makes it exciting and convenient to read your e-text of ECON: MICROECONOMICS, 4E, by William A. McEachern, and master the fundamentals of economics. Interactive tools and automatically graded homework tie in directly to the book and provide immediate feedback on every question help further your understanding. It's easy to apply what you learn in the text directly to homework. This easy-to-use system has been used by more than 1,000,000 students at more than 1,800 institutions.
    Price = 79.95
  • MindTap Reader with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285189000 | ISBN-13: 9781285189000)
    Price = 99.00
  • Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285189027 | ISBN-13: 9781285189024)
    One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia
    Price = 125.00