• AUTHORS: William Boyes; Michael Melvin
  • ISBN-13: 9781111826154 
  • Grade(s): 9 | 10 | 11 | 12
  • 552 Pages  Paperback 
  • 9th Edition  |  Previous Editions: 2011, 2008, 2005
  • ©2013     Published
  • Prices are valid only in the respective region


About The Product

Introduce the latest thinking of today's economists on important microeconomic phenomena while equipping your students with a solid global understanding of microeconomic principles with Boyes/Melvin's MICROECONOMICS, 9E. Now you can clearly illustrate the connections between key microeconomic principles and today's actual business practices with this book's reader-friendly approach, carefully integrated learning features, memorable examples, and unique global emphasis. Timely revisions and the latest microeconomic statistics ensure your course incorporates the most recent data and developments. Revised microeconomics materials emphasize the fundamentals and the practical application of concepts to current events. New microeconomics coverage highlights the current debate on government economic intervention and new discussion of the Economic Freedom Index. Your students gain an in-depth understanding of globalization and its impact on microeconomics today. Effective, leading teaching and learning technology and a full range of supplements, including the best-selling Aplia™ homework system and CourseMate online tools, help complete your microeconomics coverage that clarifies and emphasizes the importance of concepts for career and business success.


  • UNIQUE, PROVEN LEARNING FEATURES IMPROVE COMPREHENSION AND STUDENT PERFORMANCE. This popular text's one-of-a-kind, proven pedagogical program helps improve both comprehension and performance. Students attain the knowledge and skills to succeed in class and to develop an understanding of core microeconomic principles essential for success throughout their careers.
  • FUNDAMENTAL QUESTIONS DIRECT STUDENTS' FOCUS TO KEY ISSUES. As students read and prepare for class, this book's useful Fundamental Questions for each chapter help direct students' attention to key microeconomics issues. Chapter summaries and the book's supplements further reinforce these themes and effectively guide students' study.
  • CONVENIENT, INTEGRATED REFERENCING SYSTEM ENABLES STUDENTS TO WORK EFFICIENTLY. With this book's integrated referencing system, students can easily explore and review the microeconomics topics they need, allowing them to work more efficiently and effectively.
  • LEADING APLIA™ ONLINE HOMEWORK SYSTEM INCREASES STUDENT EFFORTS AND ENGAGEMENT. The most successful online product for economics is now fully integrated with this text. Aplia™ offers interactive tools to help prepare your economics students and increase student effort and engagement--without requiring more work from you, the instructor. Students stay on top of coursework with regularly scheduled homework assignments while Aplia™'s high quality automatic grading provides detailed, immediate feedback.

About the Contributor

  • William Boyes

    Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

  • Michael Melvin

    Michael Melvin is currently Head of Currency Research at Barclays Global Investors. He also retains affiliations at the Arizona State University Department of Economics and the Haas School of Business at the University of California, Berkeley. Dr. Melvin received his Ph.D. in economics from UCLA in 1980. He has served as a visiting scholar at the Federal Reserve Board and the International Monetary Fund, was a Fulbright Professor at the University of Frankfurt, and has been a visiting professor at UCLA, Northwestern University, U.C. San Diego, and the University of Hawaii. His field of specialization is International Finance, and he is the coeditor of the Journal of International Money and Finance.

Table of Contents

1. Economics: The World Around You.
Appendix: working with Graphs.
2. Choice, Opportunity Costs, and Specialization.
3. Markets, Demand and Supply, and the Price System.
4. The Market System and the Private and Public Sectors.
5. Elasticity: Demand and Supply.
Appendix: Calculating Elasticity.
6. Consumer Choice.
Appendix: Indifference Analysis.
7. Supply: The Costs of Doing Business.
Appendix: The Mechanics of Going from Production to Costs.
8. Profit Maximization.
9. Perfect Competition.
10. Monopoly.
11. Monopolistic Competition and Oligopoly.
12. Antitrust and Regulation.
13. Government and Market Failure.
14. Resource Markets.
15. The Labor Market.
16. Capital Markets.
17. The Land Market and Natural Resources.
18. Aging, Social Security, and Health Care.
19. Income Distribution, Poverty, and Government Policy.
20. World Trade Equilibrium.
21. International Trade Restrictions.
22. Exchange Rates and Financial Links Between Countries.

New to this Edition

  • UPDATED ECONOMIC INSIGHT BOXES EMPHASIZE THE RELEVANCE OF CONCEPTS TO CURRENT EVENTS. Fresh new Economic Insights throughout this edition highlight some of today's most current events to focus readers' attention on the relevance and real-world applications of the concepts in the chapter. These engaging features help students carefully consider a wide range of topics from an informed microeconomic perspective.
  • NEW AND UPDATED ECONOMICALLY SPEAKING AND COMMENTARY FEATURES HIGHLIGHT THE MICROECONOMIC IMPACT OF TODAY'S MOST IMPORTANT EVENTS. Introduce your students the microeconomic causes and consequences of important world events with recent newspaper and magazine articles in this edition's updated and new Economically Speaking and Commentary features. These familiar, interesting, and memorable examples at the end of each chapter emphasize the importance of the material students are learning in your course.
  • REVISED COVERAGE OF MICROECONOMIC TOPICS FURTHER CLARIFIES THE FUNDAMENTALS AND THEIR APPLICATION TO CURRENT EVENTS. New meaningful examples and extensive revisions to various key chapter ensure students better understand microeconomics concepts and their importance in business today.
  • NOTABLE CHANGES TO CONTENT KEEP YOUR COURSE AS CURRENT AS POSSIBLE. Updated examples throughout the text, extensive revisions to the chapter on elasticity, further development of the debate on government economic intervention, a new discussion of the Economic Freedom Index keep your instruction up to date with current developments. You'll also find additional material on game theory, updated information on health care costs, and a detailed examination of income distribution.
  • OPTIONAL COURSEMATE ONLINE RESOURCES SUPPORT INTERACTIVE LEARNING AND CLASS ENGAGEMENT. Watch student comprehension soar as your class works with the printed text and this new, optional text-specific website. This MICROECONOMICS CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools. CourseMate steps beyond the book to deliver an interactive eBook and engaging teaching and learning tools, including quizzes, flashcards, videos, and more. Engagement Tracker, a first-of-its-kind tool, helps you monitor student engagement in your course.

Alternate Formats

Choose the Format that Best Fits Your Student's Budget and Course Goals

  • Aplia 1 Term (6 Months) + Bound Book
    ISBN-10: 1285040295  | ISBN-13: 9781285040295
    Price = $262.50
  • CengageNOW 1 Term (6 Months) + Bound Book
    ISBN-10:  1285326547 | ISBN-13:  9781285326542
    Price = $262.50