Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set... more
Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (Enhanced CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with faculty and students.
Shorter, c... more
BCOM 7 includes updated examples and figures throughout the book's 14 chapters. New discussions include: cultural intelligence; intranet, extranet and social media in technology; virtual teams and virtual meeting practices; organizational culture; cell phone use in business; social apps at work; cha... more