Travel Perspectives: A Guide to Becoming a Travel Professional

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Authors : Ginger Gorham; Susan Rice


496 Pages  Paperback 

4th Edition  |  Previous Editions: 2002, 1996, 1991

©2007 , Published


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Travel Perspectives: A Guide to Becoming a Travel Professional, 4th edition, is a book designed to address the challenges of today's travel professional. Travel professionals must know and use technology that did not exist just a few years ago, and be able to develop their customer base by keeping a... more


Details current changes in the travel industry, including distribution channels, security, and E-commerce

Explains the importance of new technologies and the new realities involved in travel today

Develops the hands-on skills necessary to sell travel products effectively in today�s market

Connect... more

New to this Edition

New student exercises to help apply content to practice

New reality-based vignettes to enhance critical thinking skills

An additional section on geography

Updated information on using the Internet

Emphasizes today�s safety and security issues for travelers

New Case Studies enahnce critical thin... more