ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding.... more
An Online Companion complements the book and contains links to online resources that further illustrate the concepts presented in the book.
"Business Case Approaches" and "Learning from Failure" features illustrate real world examples of successful and unsuccessful electronic commerce.
2 cases in ... more