Electronic Commerce

Cover image of product

Author : Gary Schneider


624 Pages  Paperback 

8th Edition  |  Previous Editions: 2007, 2006, 2004

©2009 , Published


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ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding.... more


An Online Companion complements the book and contains links to online resources that further illustrate the concepts presented in the book.

"Business Case Approaches" and "Learning from Failure" features illustrate real world examples of successful and unsuccessful electronic commerce.

2 cases in ... more